In the last two decades, innovation has become synonymous with disruptive innovation or leveraging technology to disrupt an established industry or market. When one hears the word ‘innovation,’ the first thing that comes to mind is tech startups. At Brand Lounge, innovation is the second dimension of our brand development philosophy, which we call “The Four...

We live in a time of constant changes, fueled by technological advancements taking place faster than we can keep up. Heritage brands face a unique challenge in this environment: maintaining relevance and competitiveness while staying true to their core purpose. As consumer preferences shift and new technologies emerge, these brands must find ways to innovate...

A brand poised for growth requires a flexible architecture that can accommodate new products and audiences without diluting its essence. As your business expands, maintaining brand coherence across an increasingly diverse portfolio is imperative. A solid brand architecture serves as the foundation for a strong and differentiated brand. It’s crucial for businesses to establish a...

New Brand Heralds its Strategic Transformation to Lead the Trade, Transport, and Logistics Sectors Dubai, UAE: Emirates Post Group Company (EPG) has unveiled its new brand identity – 7X – during an exclusive event at Madinat Jumeirah, Dubai. The unveiling marks a strategic leap for the Group, positioning it as a front-runner in the ever-evolving landscape...

As 2024 unfolds, brands have a tremendous opportunity to capture attention and connect with customers through brand relevance. Several key trends are expected to fuel brands in maximizing their value. From design trends to leveraging artificial intelligence, and from cultivating brand trust to integrating sustainability, here are the expert insights you need to ensure your...