We help brands uncover their purpose so they can maximize value.

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15 January 2025

How Family and Holding Companies Balance Legacy Brand Value with Modern Growth

Over the past half-decade, businesses have grappled with some challenging realities, from navigating the pandemic and adapting to remote work ...

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08 January 2025

Branding Trends 2025: A Regional Perspective

New Year, New Brands! 2024 was a riveting year for all things brand strategy and design. As the new year ...

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trends 2025

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21 November 2024

Creating Brand Harmony Across the Customer Journey

A powerful brand moves beyond functional benefits to form emotional connections that drive sustainable growth.  While consumers face endless choices ...

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Customer Journey Branding

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Decoding the Philosophy of Luxury

Decoding the Philosophy of Luxury

04 October 2024

Fatima Zara Patel, Strategy Consultant at Brand Lounge, explains her tactics when approaching design projects for luxury brands. Luxury is ...

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Brand Lounge Strengthens Leadership Team with Appointment of COO

Brand Lounge Strengthens Leadership Team with Appointment of COO

30 September 2024

Award-winning brand consultancy taps industry heavyweight Zak McKinven to spearhead next phase of growth. Brand Lounge, a leading brand consultancy, ...

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Trends of the GC

Six Regional Trends Shaping Brand Strategies in the GCC

25 September 2024

The Gulf Cooperation Council (GCC) region is experiencing an unprecedented boom in its marketing landscape, aptly described by industry leaders ...

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Brand Strategy

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Real Estate Branding

Elevating Places: The Strategic Imperative of Real Estate Branding 

04 September 2024

In major cities like Dubai, Doha, and Riyadh, where iconic skylines continuously redefine urban horizons, developers face a pivotal challenge: ...

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Brand Strategy

INSIGHTS

Videos

Brand Lounge 2024 Showreel! A collection of how we maximized brands over the year. Get a glimpse into our innovative projects and impactful strategies, featuring exciting collaborations with partners like 7X, EMX, FANN, Hyatt Biotech, Charles Zuber, and more. Discover how we help brands uncover their purpose so they can maximize value. #BrandLounge #Showreel2024 #BrandExcellence #MaximizingValue #BrandPurpose #BrandValue #BrandCulture #BrandInnovation #BrandDesign #CreativeImpact #BrandStrategy #BrandImage #BrandActivation
As the GCC's real estate sector is set to reach US$4.59 trillion, standing out in a competitive market is crucial for developers. Watch our webinar, "Maximizing Impact in Competitive Markets." our COO, Zak McKinven, and Head of Strategy & Insights, Ibrahim Lahoud, for an exclusive discussion on key insights from our latest Branding Real Estate Whitepaper. The session covered: - How top developers use brand strategy to drive value - Market insights for UAE, KSA, and GCC - Practical frameworks for differentiating developments in 2025 Discover how regional leaders are turning market challenges into growth opportunities. #BrandLounge #BrandLoungeInsights #BrandStrategy #MarketLeadership #Webinar #BusinessGrowth #BrandValue #MaximizingValue #LeadershipStrategies #IndustryExperts #StrategicGrowth #RealEstateBranding #RealEstateTrends #BrandExcellence #BrandDifferentiation
Maximizing brand value through M&A: Our strategic insights at Athar Festival of Creativity. Last week, Brand Lounge shared strategic insights at the Athar Festival of Creativity in Riyadh, where industry leaders gathered to explore transformative ideas shaping our region's future. Alongside our valued partner, Hamad AlSalman from Taiba Investments, we led a session on “Branding the M&A: Uniting Identities to Maximize Value.” Drawing from our nearly two decades of experience, we explored how strategic brand development maximizes long-term value in mergers and acquisitions, demonstrating that brand-led integration is crucial for sustainable success in today's competitive landscape. We're proud to advance these strategic conversations in the Kingdom, helping shape the future of brand-led transformations across industries. #AtharFestival #MergersAndAcquisitions #BrandLounge #CreativeStrategy #BrandLeadership #StrategicDevelopment
Are you looking to differentiate your brand and maintain a competitive edge in today’s dynamic market? Watch our webinar, "Maximizing Brand Value in Evolving Markets." You'll discover practical brand strategies grounded in our philosophy of four dimensions: Purpose, Innovation, Culture, and Image. #BrandLounge #BrandLoungeInsights #BrandStrategy #MarketLeadership #Webinar #BusinessGrowth #BrandValue #MaximizingValue #LeadershipStrategies #IndustryExperts #StrategicGrowth
The synergy between strategic design and brand strategy is a powerful catalyst for enduring brand success. At Brand Lounge, we recognize that a brand’s true strength lies in integrating these elements. By looking at examples like Red Bull and Apple, our Head of Design & Creative Impact, Mo Saad, illustrates how their iconic designs are not just aesthetic choices but are deeply rooted in strategic intent, ensuring their enduring success. Curious about how aligning design with strategy can elevate your brand’s market relevance and impact? Discover the transformative power of strategic design. Read more here: https://brandloungeme.com/master-strategy-design-build-strong-and-lasting-brand/ #BrandLounge #BrandStrategy #BrandDesign #MaximizingValue #StrategicDesign
Discover how Brand Lounge partnered with EMX, a subsidiary of 7X Group, to transform the Courier, Express, and Parcel industry through a powerful brand strategy. By addressing key challenges and emphasizing innovation, we positioned EMX as a leader in advanced logistics with a unique identity and impactful messaging. Learn more about our approach and the significant impact of maximizing brand value. You can explore the full version of the case study here: https://brandloungeme.com/work/emx/ #BrandStrategy #Logistics #EMX #BrandLounge #GCCBusiness #CaseStudy #MaximizingValue
Recalling a great experience, we were thrilled to have our Head of Strategy and Insights, Ibrahim Lahoud, alongside our Head of Design & Creative Impact, Mo Saad, share their expertise at the Athar Festival. Athar Festival stands as the largest gathering of the creative marketing industry in KSA, dedicated to honoring and celebrating local creativity. It was an honor for Brand Lounge to have our representatives share insights on brand creative strategy and articulate our philosophy and approach with award-winning brands. Watch the full video to witness the depth of our discussions and insights shared during this memorable event. We're eagerly looking forward to the next edition of the Athar Festival, which will be happening later this year. You can catch the highlights of our time there in the full video, available here! #BrandLounge #MaximizingValue #BrandStrategy #BrandDesign #BrandCreation #AtharFestival
Last month in Riyadh, we celebrated the official launch of Brand Lounge in Saudi Arabia! 🥳 From captivating speeches, engaging networking, and insights into our award-winning strategies, it was an honor connecting with the Saudi business community. A big thank you to everyone who attended! We look forward to future possibilities and maximizing vision in the Kingdom. Stay tuned for more updates and events from Brand Lounge!🤩 #BrandLounge #MaximizingValue #BLVision #BLArabia
COCO Logistics was developed with an intent to bring emotion to a sector that has always been seen as lacking of character. From a solid strategy to a disruptive name and a playful visual language, COCO succeeds in altering the perception of an overly-saturated landscape. Our award-winning work on COCO gave us the liberty to explore and push the boundaries of design and communication especially through Tone of Voice and Packaging.
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