Brand Lounge Named Branding Agency of the Year 2025

A year defined by some of our most ambitious work — and the recognition that came with it.

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A year defined by some of our most ambitious work — and the recognition that came with it.

We are proud to have been named Branding Agency of the Year at Campaign Middle East's Agency of the Year Awards 2025 — one of the most competitive and closely watched industry recognitions in the region.

The win was the result of a year in which we led some of our most defining brand transformations to date: the relaunch of Makarem Hotels for Taiba in Saudi Arabia, the rebrand of Vallé Adventure Park in Mauritius, the launch of Yemelix in Turkey, and our role in developing the identity for the Oman Cultural Complex.

"Over the past year, we led some of our most defining transformations to date," said Hasan Fadlallah, Founder and CEO. "As we move toward our 20th year, this win fuels our commitment to expanding our impact across the region and building brands that create real, measurable value."

"This recognition is meaningful because it validates the long-term vision we've built our brand consultancy on: growth grounded in differentiation, and ambition powered by a team that never stops raising the bar," Hasan added.

Zak McKinven, Chief Operating Officer, noted: "This award is a testament to our methodology that's proven to transform business — partnering with our clients to deliver growth, always with the goal of strengthening and delivering strategic and creative excellence."

The award also recognised the impact of Brand Lounge Academy, our thought leadership in the branding space, and our contribution to community initiatives across the region.

Earlier in 2025, we also took home prizes at the Transform Awards MENA, recognised for excellence in brand strategy and design — and were ranked among the leading marketing consulting firms in the Middle East.

As covered by:
‍Campaign Middle East · AOYA · Khaleej Times · Consultancy ME