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Education.
For over 20 years, we helped brands maximize their value.
We are now empowering visionaries to maximize theirs.
Why Brand Lounge Academy?
As a strategy-led, award-winning brand consultancy, we use insight and intuition to help brands uncover their purpose and differentiate in a saturated world.
Brand Lounge Academy is a natural evolution of our mission, to share our decades of expertise with educational institutions, corporates, Startups, SMEs, and future brand leaders.
an extension to Brand Lounge’s philosophy
Strategists First
Design Thinkers
Purpose Advocates
Brand & Business Builders
What Clients Say
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Ashfaaq Polin
Chief Operating Officer
“The Brand Lounge team helped us to engage and participate a lot and I personally believe it was a huge success.”
makarem
Hamad Alsalman
VP, Marketing & Communications
“Everything encouraged interaction, where you’re invited to contribute and share your ideas.”
7x
Genan El-Sayed
Group Director of Brand & Digital MarComms
“The workshop with Brand Lounge helped us understand where the company is going, where we want to be and how to get there the right way.”
Your Mentors
Ibrahim Lahoud
Head of Strategy & Insights
Ibrahim is a brand strategy guru who founded Dubai’s first branding firm, where he helped create iconic brands such as Emaar, the American Hospital, and Abu Dhabi Islamic Bank among others.
He was previously the Regional Marketing Director of Apple. He also is a Conqueror Design Award winner, a published author, and a college professor.
Mo Saad
Head of Design & Creative Impact
Mo is an accomplished creative with over 15 years of experience building sustainable brands that aim to inspire ‘human experiences.’
Throughout his career, he has built award- winning brands and design strategies for partners globally. Mo is a contributing author of “Brand Bible: The Complete Guide to Building, Designing & Sustaining Brands.”
The Business Landscape Is Changing
of GCC consumers prefer buying from brands they trust
of GCC businesses list brand differentiation as a top priority
higher brand development budgets set the GCC apart from the global average
Education Isn’t Keeping Up
The region’s education system lacks a comprehensive, 360-degree brand development tutoring.
Most graduates excel in execution, but few understand the brand strategy that drives it.
Powering a New Generation
We’re closing the gap between academia and industry by:
Embedding brand development into marketing and communication curricula
Helping learners see branding as a vital career path and business function
Partnering with institutions to pioneer modern brand education
Get in Touch
What You Will Learn
A Comprehensive Curriculum
Built on the Four Pillars of Differentiation
Custom Programs
For Business
Branding is more relevant than ever in a rapidly shifting landscape. Digital platforms are changing how brands are created and grow, while AI drives a wave of stereotyped communication.
Meanwhile, The experience economy is redefining brand positioning through immersive, meaningful engagement.
Brand Lounge Academy provides masterclasses and workshops to corporates, SMEs, and startups, to help them navigate through the radical changes in business.
The courses aim at powering brands to lead, and innovate beyond products and tangibles, through building differentiation and value
For Education
Regional education touches on marketing, advertising, and identity, but lacks a comprehensive 360-degree approach to brand development.
Graduates are well-versed in execution, but lack mastery in branding, the core strategy driving these fields.
Brand Lounge Academy offers times masterclasses, and workshops as part of the curriculum to inject strategic brand development as the overarching driver of marketing and communications.
This fosters a new generation of students who see branding as a clear career path and a vital business function.
Bridging Theory With Practice
Led by seasoned, award-winning consultants, featuring real-world case studies, project-based learning, and immersive workshops.
Exposure to global and regional case studies from our extensive portfolio
Frameworks designed for real-world application across scenarios
A team that has built brands across diverse industries
Let’s Build the
Future of Brand
Leadership
Join Us as We Pioneer the Next
Chapter in Brand Education
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