WHO WE ARE
A Strategy-led
Brand Consultancy
Since our inception over seventeen years ago, Brand Lounge has aspired to become the leading consultancy focused on brand creation and activation.
Today, we are the region’s top-awarded brand consultancy specializing in differentiated brand positioning.
WHAT WE DO
Maximizing Brand Value
We view brands as dynamic dimensions that when united results in a cohesive, differentiated brand primed for success.
Our methodology, driven by strategic thinking, uncovers vital insights, which we then translate into impactful design, culture, and innovative solutions.
Our multi-disciplinary team of consultants is dedicated to helping our partners find the optimal ways to maximize value.
PHILOSOPHY
The Four Dimensions of Differentiation
We develop brands by focusing on four key dimensions of differentiation, resulting in a holistic brand experience.
These dimensions seamlessly blend to create a cohesive, differentiated brand that maximizes value.
The Purpose Dimension is the guiding force behind a winning strategy…
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The Innovation Dimension taps into the incremental, Business Model and …
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The Culture Dimension defines how people behave. It’s about leadership …
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The Image Dimension is what people see and hear. It is the outer …
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PHILOSOPHY
The Four Dimensions of Differentiation
We develop brands by focusing on four key dimensions of differentiation, resulting in a holistic brand experience.
These dimensions seamlessly blend to create a cohesive, differentiated brand that maximizes value.
The Purpose Dimension is the guiding force behind a winning strategy…
+ Read More
The Innovation Dimension taps into the incremental, Business Model and …
+ Read More
The Culture Dimension defines how people behave. It’s about leadership …
+ Read More
The Image Dimension is what people see and hear. It is the outer …
+ Read More
STAGES TO MAXIMIZATION
Curious by Nature.
Differentiated by Design.
Through a three-step approach, we work with our clients to first Discover their brand and then Uncover what makes it different.
We leverage these learnings to then Differentiate on a strategic, visual, and communication level.
Who are you and where do you play?
What makes you different?
How do we bring out your differentiation?
MEET OUR
Leadership
“As we continue to expand our reach and discover new markets, tap into new industries, and embrace extraordinary talent, we head towards maximization.”
OUR CLIENTS
Helping our
Clients Differentiate
OUR AWARDS
Top Awarded, Regionally
Grand Prix Winner 2023
Transform Awards MEA
Gold
Best use of a visual property
Best use of typography
Best use of copy style or tone of voice
Best external stakeholder relations during a brand development project
Best creative strategy
Best strategic or creative development of a new brand
Best brand evolution (consumer)
Best brand development project to reflect a change of mission, values, or positioning
Best visual identity from the education sector
Best visual identity from the retail sector
Best visual identity from the healthcare and pharmaceutical sector
Silver
Best expression of a brand on social media channels
Best use of packaging
Best external stakeholder relations during a brand development project
Best creative strategy
Bronze
Best use of copy style or tone of voice
Best brand experience
Best external stakeholder relations during a brand development project
Best visual identity by a charity, NGO or NFP
Best visual identity from the technology, media, and telecommunications sector
Highly commended
Best brand architecture solution
Best external stakeholder relations during a brand development project
Best creative strategy
Best strategic or creative development of a new brand
Best brand evolution (corporate)
Transform Awards MEA
Gold
Best use of packaging
Best external stakeholder relations during a brand development project
Silver
Best use of copy style or tone of voice
Best brand experience
Best brand development project to reflect a change of mission, values or positioning
Best visual identity by a charity, NGO or NFP
Best visual identity from the energy and utilities sector
Bronze
Best brand architecture solution
Best use of typography
Best implementation of a brand development project
Best naming strategy
Best brand consolidation.
Highly commended
Best use of copy style or tone of voice
Best use of typography
Best rebrand of a digital property
Best visual identity from the transport and logistics sector.
Global Business Awards
Best Branding Consultancy.
Transform Awards MEA
Gold
Best brand architecture solution.
Best development of a new brand within an existing brand portfolio.
Best naming strategy.
Silver
Best brand architecture solution.
Best internal communication during a brand development project.
Best visual identity by a charity, NGO or not-for profit.
Best visual identity from the healthcare and pharmaceuticals sector.
Best use of typography.
Bronze
Best visual identity from the energy and utilities sector.
Best visual identity from the healthcare and pharmaceuticals sector.
Best implementation of a brand development project.
Best visual identity from the property, construction and facilities management sector.
Highly commended
Best use of copy style or tone of voice.
Best strategic or creative development of a new brand.
Best visual identity by a charity, NGO or not-for profit.
Best visual identity from the financial services sector.
Best naming strategy.
MEA Business Awards
Brand Consultancy of the year 2021.
Transform Awards MEA
Gold
Best development of new brand within an existing portfolio.
Best visual identity from the food and beverage sector.
Best visual identity from the engineering and manufacturing sector.
Silver
Best use of typography.
Bronze
Best use of visual property.
Best visual identity from the financial service sector.
Best band development project to reflect changed mission, value or positioning.
Best naming strategy.
Best use of typography.
Transform Awards MEA
Gold
Best use of packaging.
Best visual identity from the industrial and basic materials sector.
Silver
Best visual identity from the technology media and telecommunication sector.
Best brand architecture solution.
Best visual identity from the transport and logistics sector.
Best use of packaging.
Best visual identity from the food and beverage sector.
Best brand architecture solution.
Best visual identity from the financial services sector.
Best visual identity by a charity, NGO, or not for profit.
Best development of a new brand within an existing brand portfolio.
Transform Awards MEA
Gold
Best corporate rebrand following a merger acquisition.
Best place or nation brand.
Best brand architecture solution.
Best visual identity from the healthcare and pharmaceuticals sector.
Silver
Best naming strategy.
Best corporate rebrand following a merger acquisition.
Best Brand Consultancy Award.
MEA Business Awards
Brand Consultancy of the year 2018
Corporate Excellence Awards
Dubai’s Most Reputable Strategic Branding Consultancy 2018.
Transform Awards MEA
Silver
Best strategic/ creative development of a new brand.
Asian Leadership Awards
Awards for brand excellence in construction & real estate sector.
Awards for brand excellence in pharmaceutical and bio technology sector.
Global Brand Excellence Awards
Awards for brand excellence in service, hospitality travel & tourism sector.
Awards for brand excellence in supply chain & logistics sector.
Awards for brand excellence in health & wellness sector.
Brand Leadership award to Hasan Fadlallah – CEO.
CEO of the year 2018 by CEO Monthly.