WHO WE ARE

A Strategy-led
Brand Consultancy

Since our inception over seventeen years ago, Brand Lounge has aspired to become the leading consultancy focused on brand creation and activation.

Today, we are the region’s top-awarded brand consultancy specializing in differentiated brand positioning.

WHAT WE DO

We Specialize in
Maximizing Brand Value

With our multi-disciplinary team of consultants and our diverse brand expertise, we help our clients achieve maximum brand value. With a home and heart in Dubai and Riyadh, we pride ourselves on being of the region, for the region.

As the designated partner of “Trout & Partners” in the Middle East, Africa, and India, our network transcends borders giving us maximum reach on all continents.

We see ourselves as strategists first. We’re thinkers, not just doers; we use foresight, insight and our intuition in everything we do. Our practices in Brand Strategy and Creative enable us to provide our clients with an expanded range of services to help them maximize their brand value.

As we continue to expand our reach and discover new markets, tap into new industries, and embrace extraordinary talent, we head towards maximization.

At Brand Lounge, we’ve always been and will remain true to our purpose; differentiating brands so that we maximize brand value.

Today, we’re honing in on what matters to us the most; our strength doubles as we focus closer on our impact along with our contribution; and we’re magnifying our differentiation. Today, we’re bigger, bolder and more ambitious than ever before.

Hasan Fadlallah, Founder & CEO of Brand Lounge

OUR CLIENTS

Helping our
Clients Differentiate

From some of the world’s most recognized brands, to some of the region’s most influential brands, we have consistently helped our clients differentiate by “thinking different”.

OUR AWARDS

Top-Awarded, Regionally

Grand Prix Winner 2023

Transform Awards MEA

Gold
Best use of a visual property
Best use of typography
Best use of copy style or tone of voice
Best external stakeholder relations during a brand development project
Best creative strategy
Best strategic or creative development of a new brand
Best brand evolution (consumer)
Best brand development project to reflect a change of mission, values, or positioning
Best visual identity from the education sector
Best visual identity from the retail sector
Best visual identity from the healthcare and pharmaceutical sector

Silver
Best expression of a brand on social media channels
Best use of packaging
Best external stakeholder relations during a brand development project
Best creative strategy

Bronze
Best use of copy style or tone of voice
Best brand experience
Best external stakeholder relations during a brand development project
Best visual identity by a charity, NGO or NFP
Best visual identity from the technology, media, and telecommunications sector

Highly commended
Best brand architecture solution
Best external stakeholder relations during a brand development project
Best creative strategy
Best strategic or creative development of a new brand
Best brand evolution (corporate)

Transform Awards MEA

Gold
Best use of packaging
Best external stakeholder relations during a brand development project

Silver
Best use of copy style or tone of voice
Best brand experience
Best brand development project to reflect a change of mission, values or positioning
Best visual identity by a charity, NGO or NFP
Best visual identity from the energy and utilities sector

Bronze
Best brand architecture solution
Best use of typography
Best implementation of a brand development project
Best naming strategy
Best brand consolidation.

Highly commended
Best use of copy style or tone of voice
Best use of typography
Best rebrand of a digital property
Best visual identity from the transport and logistics sector.

Global Business Awards
Best Branding Consultancy.

Transform Awards MEA

Gold
Best brand architecture solution.
Best development of a new brand within an existing brand portfolio.
Best naming strategy.

Silver
Best brand architecture solution.
Best internal communication during a brand development project.
Best visual identity by a charity, NGO or not-for profit.
Best visual identity from the healthcare and pharmaceuticals sector.
Best use of typography.

Bronze
Best visual identity from the energy and utilities sector.
Best visual identity from the healthcare and pharmaceuticals sector.
Best implementation of a brand development project.
Best visual identity from the property, construction and facilities management sector.

Highly commended
Best use of copy style or tone of voice.
Best strategic or creative development of a new brand.
Best visual identity by a charity, NGO or not-for profit.
Best visual identity from the financial services sector.
Best naming strategy.

MEA Business Awards
Brand Consultancy of the year 2021.

Transform Awards MEA

Gold
Best development of new brand within an existing portfolio.
Best visual identity from the food and beverage sector.
Best visual identity from the engineering and manufacturing sector.

Silver
Best use of typography.

Bronze
Best use of visual property.
Best visual identity from the financial service sector.
Best band development project to reflect changed mission, value or positioning.
Best naming strategy.
Best use of typography.

Transform Awards MEA

Gold
Best use of packaging.
Best visual identity from the industrial and basic materials sector.

Silver
Best visual identity from the technology media and telecommunication sector.
Best brand architecture solution.
Best visual identity from the transport and logistics sector.
Best use of packaging.

Bronze
Best visual identity from the food and beverage sector.
Best brand architecture solution.
Best visual identity from the financial services sector.
Best visual identity by a charity, NGO, or not for profit.
Best development of a new brand within an existing brand portfolio.

Transform Awards MEA

Gold
Best corporate rebrand following a merger acquisition.
Best place or nation brand.
Best brand architecture solution.
Best visual identity from the healthcare and pharmaceuticals sector.

Silver
Best naming strategy.
Best corporate rebrand following a merger acquisition.

Best Brand Consultancy Award.

MEA Business Awards
Brand Consultancy of the year 2018

Corporate Excellence Awards
Dubai’s Most Reputable Strategic Branding Consultancy 2018.

Transform Awards MEA

Silver
Best strategic/ creative development of a new brand.

Asian Leadership Awards

Awards for brand excellence in construction & real estate sector.
Awards for brand excellence in pharmaceutical and bio technology sector.

Global Brand Excellence Awards
Awards for brand excellence in service, hospitality travel & tourism sector.
Awards for brand excellence in supply chain & logistics sector.
Awards for brand excellence in health & wellness sector.
Brand Leadership award to Hasan Fadlallah – CEO.
CEO of the year 2018 by CEO Monthly.

If you are looking to maximize your brand value, or expand your work experience, get in touch with us.

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