WHO WE ARE

A Strategy-led
Brand Consultancy

Since our inception over seventeen years ago, Brand Lounge has aspired to become the leading consultancy focused on brand creation and activation.

Today, we are the region’s top-awarded brand consultancy specializing in differentiated brand positioning.

WHAT WE DO

Maximizing Brand Value

We view brands as dynamic dimensions that when united results in a cohesive, differentiated brand primed for success.

Our methodology, driven by strategic thinking, uncovers vital insights, which we then translate into impactful design, culture, and innovative solutions.

Our multi-disciplinary team of consultants is dedicated to helping our partners find the optimal ways to maximize value.

PHILOSOPHY

The Four Dimensions of Differentiation

We develop brands by focusing on four key dimensions of differentiation, resulting in a holistic brand experience.

These dimensions seamlessly blend to create a cohesive, differentiated brand that maximizes value.

The Purpose Dimension is the guiding force behind a winning strategy…

A strong purpose is composed of a brand’s contribution and impact on the world.

When clearly defined, this allows the brand to define its reason for existence and claim a unique and differentiated perception in the minds of its desired audience.

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The Innovation Dimension taps into the incremental, Business Model and …

Disruptive aspects of a brand to answer the question “What do we do better and differently than our competitors?”.

+ Read More

The Culture Dimension defines how people behave. It’s about leadership …

people, shared values and the collective behaviors that govern internal relationships.

Brand Culture has a strong & direct impact on business performance and the external brand experience.

+ Read More

The Image Dimension is what people see and hear. It is the outer …

appearance of the brand and the manifestation of its attributes and personality traits on a visual and communication level.

+ Read More

PHILOSOPHY

The Four Dimensions of Differentiation

We develop brands by focusing on four key dimensions of differentiation, resulting in a holistic brand experience.

These dimensions seamlessly blend to create a cohesive, differentiated brand that maximizes value.

The Purpose Dimension is the guiding force behind a winning strategy…

A strong purpose is composed of a brand’s contribution and impact on the world.

When clearly defined, this allows the brand to define its reason for existence and claim a unique and differentiated perception in the minds of its desired audience.

+ Read More

The Innovation Dimension taps into the incremental, Business Model and …

Disruptive aspects of a brand to answer the question “What do we do better and differently than our competitors?”.

+ Read More

The Culture Dimension defines how people behave. It’s about leadership …

people, shared values and the collective behaviors that govern internal relationships.

Brand Culture has a strong & direct impact on business performance and the external brand experience.

+ Read More

The Image Dimension is what people see and hear. It is the outer …

appearance of the brand and the manifestation of its attributes and personality traits on a visual and communication level.

+ Read More

STAGES TO MAXIMIZATION

Curious by Nature.
Differentiated by Design.

Through a three-step approach, we work with our clients to first Discover their brand and then Uncover what makes it different.

We leverage these learnings to then Differentiate on a strategic, visual, and communication level.

Who are you and where do you play?

At the beginning, we want to learn everything we can about your current brand, its plans for the future, and your market landscape.

What makes you different?

Our second step is to uncover potential points of differentiation by using our curiosity and intuitive insights. Co-creation workshops accompany this step.

How do we bring out your differentiation?

Leveraging everything we’ve “discovered” and “uncovered”, we use this last stage to help differentiate your brand strategically, visually, and inappropriate communication and marketing channels.

MEET OUR

Leadership

At Brand Lounge, we’ve always been and will remain true to our purpose; differentiating brands so that we maximize brand value.


“As we continue to expand our reach and discover new markets, tap into new industries, and embrace extraordinary talent, we head towards maximization.”

HASAN FADLALLAH

Founder & CEO

zak mckinven

COO

ibrahim lahoud

Head of Strategy & Insights

mo saad

Head of Design & Creative Impact

fadi darweesh

Head of Operations

HUSSEIN WEHBE

Partner, BLP

OUR CLIENTS

Helping our
Clients Differentiate

From some of the world’s most recognized brands, to some of the region’s most influential brands, we have consistently helped our clients differentiate by “thinking different”.

OUR AWARDS

Top Awarded, Regionally

Over the years, we’ve proudly collaborated with leading organizations to develop award-winning and truly differentiated brands.

Grand Prix Winner 2023

Transform Awards MEA

Gold
Best use of a visual property
Best use of typography
Best use of copy style or tone of voice
Best external stakeholder relations during a brand development project
Best creative strategy
Best strategic or creative development of a new brand
Best brand evolution (consumer)
Best brand development project to reflect a change of mission, values, or positioning
Best visual identity from the education sector
Best visual identity from the retail sector
Best visual identity from the healthcare and pharmaceutical sector

Silver
Best expression of a brand on social media channels
Best use of packaging
Best external stakeholder relations during a brand development project
Best creative strategy

Bronze
Best use of copy style or tone of voice
Best brand experience
Best external stakeholder relations during a brand development project
Best visual identity by a charity, NGO or NFP
Best visual identity from the technology, media, and telecommunications sector

Highly commended
Best brand architecture solution
Best external stakeholder relations during a brand development project
Best creative strategy
Best strategic or creative development of a new brand
Best brand evolution (corporate)

Transform Awards MEA

Gold
Best use of packaging
Best external stakeholder relations during a brand development project

Silver
Best use of copy style or tone of voice
Best brand experience
Best brand development project to reflect a change of mission, values or positioning
Best visual identity by a charity, NGO or NFP
Best visual identity from the energy and utilities sector

Bronze
Best brand architecture solution
Best use of typography
Best implementation of a brand development project
Best naming strategy
Best brand consolidation.

Highly commended
Best use of copy style or tone of voice
Best use of typography
Best rebrand of a digital property
Best visual identity from the transport and logistics sector.

Global Business Awards
Best Branding Consultancy.

Transform Awards MEA

Gold
Best brand architecture solution.
Best development of a new brand within an existing brand portfolio.
Best naming strategy.

Silver
Best brand architecture solution.
Best internal communication during a brand development project.
Best visual identity by a charity, NGO or not-for profit.
Best visual identity from the healthcare and pharmaceuticals sector.
Best use of typography.

Bronze
Best visual identity from the energy and utilities sector.
Best visual identity from the healthcare and pharmaceuticals sector.
Best implementation of a brand development project.
Best visual identity from the property, construction and facilities management sector.

Highly commended
Best use of copy style or tone of voice.
Best strategic or creative development of a new brand.
Best visual identity by a charity, NGO or not-for profit.
Best visual identity from the financial services sector.
Best naming strategy.

MEA Business Awards
Brand Consultancy of the year 2021.

Transform Awards MEA

Gold
Best development of new brand within an existing portfolio.
Best visual identity from the food and beverage sector.
Best visual identity from the engineering and manufacturing sector.

Silver
Best use of typography.

Bronze
Best use of visual property.
Best visual identity from the financial service sector.
Best band development project to reflect changed mission, value or positioning.
Best naming strategy.
Best use of typography.

Transform Awards MEA

Gold
Best use of packaging.
Best visual identity from the industrial and basic materials sector.

Silver
Best visual identity from the technology media and telecommunication sector.
Best brand architecture solution.
Best visual identity from the transport and logistics sector.
Best use of packaging.

Bronze
Best visual identity from the food and beverage sector.
Best brand architecture solution.
Best visual identity from the financial services sector.
Best visual identity by a charity, NGO, or not for profit.
Best development of a new brand within an existing brand portfolio.

Transform Awards MEA

Gold
Best corporate rebrand following a merger acquisition.
Best place or nation brand.
Best brand architecture solution.
Best visual identity from the healthcare and pharmaceuticals sector.

Silver
Best naming strategy.
Best corporate rebrand following a merger acquisition.

Best Brand Consultancy Award.

MEA Business Awards
Brand Consultancy of the year 2018

Corporate Excellence Awards
Dubai’s Most Reputable Strategic Branding Consultancy 2018.

Transform Awards MEA

Silver
Best strategic/ creative development of a new brand.

 

Asian Leadership Awards

Awards for brand excellence in construction & real estate sector.
Awards for brand excellence in pharmaceutical and bio technology sector.

 

Global Brand Excellence Awards
Awards for brand excellence in service, hospitality travel & tourism sector.
Awards for brand excellence in supply chain & logistics sector.
Awards for brand excellence in health & wellness sector.
Brand Leadership award to Hasan Fadlallah – CEO.
CEO of the year 2018 by CEO Monthly.

GET IN TOUCH
for general inquiries, RFPs, and career opportunities

DUBAI

Dubai Design District
Office 209B, Building 6
P.O. Box 282379
Dubai ,UAE
+971 4 434 7152

RIYADH

Al Malqa
3141 Anas Ibn Malik Rd
Riyadh 13521
Kingdom of Saudi Arabia
+966 54 052 0263

©Brand Lounge 2024