15 years ago, and after over a decade of building brands across the region, Hasan Fadlallah took the decision to establish an independent brand consultancy that strives to strategically differentiate brands from their sea of competitors.
Brand Lounge was created as a promising start-up in the burgeoning city of Dubai and grew as a challenger brand in the region.
With a passion that is unmatched and a commitment to differentiation that is unwavering, Brand Lounge has become the region’s top award-winning brand consultancy and a top branding consultancy in Dubai.
Hasan saw the potential of specializing in differentiated brand positioning. When searching for the tool for differentiation, he went straight to the source; the founder of brand positioning himself, Jack Trout. From that moment on, Brand Lounge became the designated partner of Trout & Partners in the Middle East, Africa, and India.
We believe brands are developed in a multi-dimensional ecosystem which makes up a total brand experience. We call it the FOUR dimensions of Differentiation.
We proudly have a network of top branding consultancies and branding agencies spanning over four continents, providing us with feet on the ground in 36 countries for brands in need of differentiation
Dubai,UAE
Shanghai, China
Central Asia, Caucasus
Delhi, India
Singapore
Manilla, Philippines
Madrid,Spain
Bucharest, Romania
Rome, Italy
Piaseczno, Poland
Vienna, Austria
Athens, Greece
Istanbul, Turkey
Minsk, Belarus
Moscow, Russia
Espoo, Finland
Cairo, Egypt
Cape Town, South Africa
Port Louis, Mauritius
Connecticut, USA
Mexico City, Mexico
Caracas, Venezuela
Bogota, Colombia
Ecuador, Peru
Buenos Aires, Argentina
We follow a proven 3-step methodology to uncover your point of differentiation and maximize your business & brand value.
discover
The discovery phase is to understand the current state of the brand, it’s future plans and the market landscape.
uncover
We explore and uncover areas of differentiation in a collaborative co-creation workshop.
differentiate
We differentiate your brand strategically, visually and through communication on various platforms.