عنا

تاريخنا

قبل 15 عامًا ، وبعد أكثر من عقد من بناء العلامات التجارية في جميع أنحاء المنطقة ، اتخذ حسن فضل الله قرارًا بتأسيس شركة استشارية مستقلة للعلامة التجارية تسعى جاهدة للتمييز الاستراتيجي بين العلامات التجارية ومنافسيها.

تم إنشاء براند لونج كشركة ناشئة واعدة في مدينة دبي المزدهرة ونمت كعلامة تجارية منافسة في المنطقة.

بشغف لا مثيل له والتزام بالتمييز الذي لا يتزعزع ، أصبحت براند لونج أكبر شركة استشارية للعلامات التجارية حائزة على جوائز في المنطقة وأفضل استشارات العلامات التجارية في دبي.

رأى حسن إمكانات التخصص في وضع العلامات التجارية المتمايزة. عند البحث عن أداة التمايز ، ذهب مباشرة إلى المصدر ؛ مؤسس العلامة التجارية جاك تروت. منذ تلك اللحظة ، أصبحت Brand Lounge الشريك المعين لـ Trout and Partners في الشرق الأوسط وأفريقيا والهند.

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الفلسفة

We believe brands are developed in a multi-dimensional ecosystem which makes up a total brand experience. We call it the FOUR dimensions of Differentiation.

four dimensions
of differentiation

PURPOSE

INNOVATION

CULTURE

IMAGE

PURPOSE DIMENSION

(The soul differentiator)

We believe The purpose dimension as the brand’s soul and how we differentiate on a higher level, it is about the fundamentals of what we stand for. The uncovered brand purpose is the guiding force behind a winning brand strategy. It answers the big question: Why do we exist?

The ideal purpose is composed of two parts, your Contribution as a brand & your Impact on the world around you. When clearly defined, brands are able to claim a unique and differentiated perception in the mind of the desired audience.

INNOVATION DIMENSION

(The radical differentiator)

We believe the Innovation dimension is the radical differentiator that taps into the functional and operational side of the brand by shaping an innovative mindset within your organization. It answers “What do we do better and differently than our competitors?” We work with our partners to explore areas of differentiation based on 3 levels: Incremental, Business Model & Disruptive.

CULTURE DIMENSION

(The core differentiator)

We believe The culture dimension is the core differentiator of any winning brand; it’s about the leadership, people, and the shared values that govern the internal relationships, as well as the collective behavior. As Culture has a strong & direct impact on business performance and the external brand experience, We create tailormade culture & employer branding programs that help brands nurture unique work environments and attract future culture-fit talents.

IMAGE DIMENSION

(The shallow differentiator)

We believe The image dimension is what people see and hear, it’s the shallow, outer-appearance of brands and the reflection of their attributes and characteristics. It’s also how brands communicate what they stand for and what they offer differently. Our creative and marketing consultants ensure your brand purpose and strategy are well translated into a unique visual language and communication platforms.

network

We now have a network of special consultancies spanning over four continents, providing us with feet on the ground in 36 countries and an armoury of diverse, specialist needs.

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  • Dubai,UAE

  • Shanghai, China

  • Central Asia, Caucasus

  • Delhi, India

  • Singapore

  • Manilla, Philippines

  • Madrid,Spain

  • Bucharest, Romania

  • Rome, Italy

  • Piaseczno, Poland

  • Vienna, Austria

  • Athens, Greece

  • Istanbul, Turkey

  • Minsk, Belarus

  • Moscow, Russia

  • Espoo, Finland

  • Cairo, Egypt

  • Cape Town, South Africa

  • Port Louis, Mauritius

  • Connecticut, USA

  • Mexico City, Mexico

  • Caracas, Venezuela

  • Bogota, Colombia

  • Ecuador, Peru

  • Buenos Aires, Argentina

المنهج

We follow a proven 3-step methodology to uncover your point of differentiation and maximize your business & brand value.

الاستكشاف

الهدف

The discovery phase is to understand the current state of the brand, it’s future plans and the market landscape.

الاكتشاف

الهدف

We explore and uncover areas of differentiation in a collaborative co-creation workshop.

التمايز

الهدف

We differentiate your brand strategically, visually and through communication on various platforms.

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