14 June 2024

The world as we know it has taken a significant turn with the acceleration of artificial intelligence (AI) in our everyday lives. This presents both opportunities and challenges for marketers and brand custodians when rethinking their brand strategy. From healthcare to finance, AI is reshaping entire industries and redefining the business landscape. As this revolution...

24 May 2024

Brand Lounge is delighted to announce that our Head of Design & Creative Impact, Mo Saad, has been honored as the Creative Director of the Year at the Transform Awards MEA 2024, held in Dubai. This award recognizes outstanding achievement in brand development and creative strategy, highlighting Brand Lounge’s commitment to delivering maximized brands. Mo’s...

16 May 2024

The distinction between brand strategy and marketing strategy is often subtle. While both play crucial roles in shaping a company’s success, understanding their relationship is essential for building an impactful presence in today’s complex marketplace. This article discusses the importance of developing a well-defined brand strategy as the foundation for an effective marketing strategy. But,...

24 April 2024

Brand development often follows established formulas and tried-and-tested strategies, relying heavily on conventional wisdom. This adherence to the status quo can sometimes stifle innovation and lead to generic brand experiences that fail to connect with audiences on an emotional level. However, amidst this landscape of conformity, a revolutionary approach can be leveraged: co-creation. By embracing...

27 March 2024

In the last two decades, innovation has become synonymous with disruptive innovation or leveraging technology to disrupt an established industry or market. When one hears the word ‘innovation,’ the first thing that comes to mind is tech startups. At Brand Lounge, innovation is the second dimension of our brand development philosophy, which we call “The Four...



Merging More than Assets

War! What is it good for?

EXPO 2020 & The Power of Purpose

Post Covid-19 Storm

Branding Healthcare

Branding Food & Beverage

Family Business



15 March 2024

We live in a time of constant changes, fueled by technological advancements taking place faster than we can keep up. Heritage brands face a unique challenge in this environment: maintaining relevance and competitiveness while staying true to their core purpose. As consumer preferences shift and new technologies emerge, these brands must find ways to innovate...

21 February 2024

A brand poised for growth requires a flexible architecture that can accommodate new products and audiences without diluting its essence. As your business expands, maintaining brand coherence across an increasingly diverse portfolio is imperative. A solid brand architecture serves as the foundation for a strong and differentiated brand. It’s crucial for businesses to establish a...

31 January 2024

New Brand Heralds its Strategic Transformation to Lead the Trade, Transport, and Logistics Sectors Dubai, UAE: Emirates Post Group Company (EPG) has unveiled its new brand identity – 7X – during an exclusive event at Madinat Jumeirah, Dubai. The unveiling marks a strategic leap for the Group, positioning it as a front-runner in the ever-evolving landscape...



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Dubai Design District
Office 209B, Building 6
P.O. Box 282379
Dubai ,UAE
+971 4 434 7152


Al Malqa
3141 Anas Ibn Malik Rd
Riyadh 13521
Kingdom of Saudi Arabia
+966 54 052 0263

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