Insights
Articles & Insights
Brand Breakfast
Pilot Session
As part of Brand Lounge’s efforts to maximize reach and engage industry experts in rich conversations on brand building, we...
How Brand Lounge
Uncovers its Max
After a solid 15 years of regional and global success, we’re taking things to the next level. As we continue...
Creating Emotional Connections
“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to...
Brand Fonts: How to Choose the Right One
The typefaces that you choose for your brand logo play a huge role in communicating your brand message to your...
Brand Repositioning: 4 Things to Know Before You Start
As a brand, staying relevant to your audience is vital. If you are not continuously making significant updates and modifications...