18 September 2023

Strengthening Brand Culture and Talent Capabilities Dubai, UAE. (September 18, 2023) — Brand Lounge, a strategy-led brand consultancy in Dubai and Riyadh, announced today its acquisition of PeopleMena, a Dubai-based advisory firm focused on brand culture and people. This development has led to the formation of Brand Lounge People (BLP), furthering Brand Lounge’s commitment to...

14 September 2023

  Culture shock is a phenomenon typically associated with travel and experiencing new environments.  However, it can easily be applied to other contexts beyond personal adventures. In the business world, when an organization lacks a strong and cohesive brand culture, it can experience a form of culture shock.  This article explores the importance of a...

24 August 2023

  In recent weeks, the discussions around branding have intensified due to the sudden rebranding of Twitter to X . This development has prompted numerous companies and business owners to contemplate whether their businesses might require a refresh or rebrand. The signs pointing to a need for an update may have been there for some time,...



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War! What is it good for?

EXPO 2020 & The Power of Purpose

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Post Covid-19 Storm

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Branding Healthcare

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Branding Food & Beverage

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Family Business



11 August 2023

Brands that stand the test of time need more than an eye-catching logo or a creative advertising campaign. These elements may enhance your brand image but do not define your brand identity. The true strength and enduring nature of a brand extend beyond mere aesthetics; they are deeply rooted in the core strategy, unique differentiation,...

03 August 2023

excitement always builds at Brand Lounge when news of a company’s rebrand surfaces, especially when it involves one of the world’s largest tech companies.   One recent event that caught our attention is Twitter’s sudden and unexpected rebranding to X. This overnight change has led to lively debate and discussion among brand experts and designers...

27 July 2023

Maximizing Opportunities: Our Internship program At Brand Lounge, we take pride in providing an enriching and fulfilling internship program that maximizes opportunities for the next generation of professionals. Our internship program is designed to provide interns with firsthand professional experience and equip them to develop innovative solutions to real-world brand issues. This group of interns...



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P.O. Box 282379
Dubai ,UAE
+971 4 434 7152


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