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WHITEPAPERS

WHITEPAPERS

War! What Is
It Good For?

EXPO 2020 &
The Power Of Purpose

Branding
Food & Beverage

Branding
a Legacy

What's
the Cure?

Uncharted
Territory

It might sound a little off-course to contemplate war from a brand point of view. But, think again.The ‘power of war’ has been likened to the ‘power of brand’ for millenia.

EXPO 2020 was designed as a celebration of resilience and resolve – resilience in the face of obstacles, and the resolve to bring a vision to life. 

The food & beverage sector is one of the most profitable in the region. A 2017 report estimated that the industry in the GCC will reach a value of 34 billion US dollars.

Family businesses in the Arab world have undergone dramatic mutations. It started with the family’s patriarch building a business and rallying the family around to help grow the market.
Back in 2017, the healthcare expenditure in the GCC was estimated to reach $104.6 billion in 2022. Now, all the pre-COVID-19 assumptions are vaporizing in thin air, and everyone is back to the drawing board.
For years, reputable business schools have been developing methods for crisis management, quoting cases from big impact brands. Many organizations had plans and teams in place.

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