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04 September 2024

Elevating Places: The Strategic Imperative of Real Estate Branding 

In major cities like Dubai, Doha, and Riyadh, where iconic skylines continuously redefine urban horizons, developers face a pivotal challenge: ...

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Real Estate Branding

Article

12 August 2024

Maximizing Brand Impact at the Olympics: Insights from Paris 2024

As the Paris 2024 Olympic Games captivate global audiences, brands are seizing this opportunity to differentiate themselves and forge meaningful ...

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Olympics 2024 Brand

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11 July 2024

Beyond Awareness: The Tangible Impact of Brand Strategy

Business leaders face many challenges, causing them to often overlook how strategic brand development affects company growth. When brand issues ...

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Embracing the Future: Integrating Artificial Intelligence into Your Brand Strategy

Embracing the Future: Integrating Artificial Intelligence into Your Brand Strategy

04 July 2024

The world as we know it has taken a significant turn with the acceleration of artificial intelligence (AI) in our ...

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Mo Saad Creative Director

Mo Saad Named Creative Director of the Year at Transform Awards MEA 2024

24 May 2024

Brand Lounge is delighted to announce that our Head of Design & Creative Impact, Mo Saad, has been honored as ...

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Brand strategy and marketing strategy

Why Brand Strategy is the Blueprint for an Effective Marketing Strategy 

16 May 2024

The distinction between brand strategy and marketing strategy is often subtle. While both play crucial roles in shaping a company’s ...

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Article

Brand Strategy

INSIGHTS

Videos

The synergy between strategic design and brand strategy is a powerful catalyst for enduring brand success. At Brand Lounge, we recognize that a brand’s true strength lies in integrating these elements. By looking at examples like Red Bull and Apple, our Head of Design & Creative Impact, Mo Saad, illustrates how their iconic designs are not just aesthetic choices but are deeply rooted in strategic intent, ensuring their enduring success. Curious about how aligning design with strategy can elevate your brand’s market relevance and impact? Discover the transformative power of strategic design. Read more here: https://brandloungeme.com/master-strategy-design-build-strong-and-lasting-brand/ #BrandLounge #BrandStrategy #BrandDesign #MaximizingValue #StrategicDesign
Discover how Brand Lounge partnered with EMX, a subsidiary of 7X Group, to transform the Courier, Express, and Parcel industry through a powerful brand strategy. By addressing key challenges and emphasizing innovation, we positioned EMX as a leader in advanced logistics with a unique identity and impactful messaging. Learn more about our approach and the significant impact of maximizing brand value. You can explore the full version of the case study here: https://brandloungeme.com/work/emx/ #BrandStrategy #Logistics #EMX #BrandLounge #GCCBusiness #CaseStudy #MaximizingValue
Recalling a great experience, we were thrilled to have our Head of Strategy and Insights, Ibrahim Lahoud, alongside our Head of Design & Creative Impact, Mo Saad, share their expertise at the Athar Festival. Athar Festival stands as the largest gathering of the creative marketing industry in KSA, dedicated to honoring and celebrating local creativity. It was an honor for Brand Lounge to have our representatives share insights on brand creative strategy and articulate our philosophy and approach with award-winning brands. Watch the full video to witness the depth of our discussions and insights shared during this memorable event. We're eagerly looking forward to the next edition of the Athar Festival, which will be happening later this year. You can catch the highlights of our time there in the full video, available here! #BrandLounge #MaximizingValue #BrandStrategy #BrandDesign #BrandCreation #AtharFestival
Last month in Riyadh, we celebrated the official launch of Brand Lounge in Saudi Arabia! 🥳 From captivating speeches, engaging networking, and insights into our award-winning strategies, it was an honor connecting with the Saudi business community. A big thank you to everyone who attended! We look forward to future possibilities and maximizing vision in the Kingdom. Stay tuned for more updates and events from Brand Lounge!🤩 #BrandLounge #MaximizingValue #BLVision #BLArabia
COCO Logistics was developed with an intent to bring emotion to a sector that has always been seen as lacking of character. From a solid strategy to a disruptive name and a playful visual language, COCO succeeds in altering the perception of an overly-saturated landscape. Our award-winning work on COCO gave us the liberty to explore and push the boundaries of design and communication especially through Tone of Voice and Packaging.
Transform Awards MEA 2022 14 wins and a night of togetherness! Thank you to our amazing clients and @transform_magazine for another great year. #TransformAwards #TransformMagazine #TransformMEA #UncoverYourMax #BrandLounge #PointOfDifferentiation #Branding #Marketing #BrandValue #BrandConsultancy #BrandingUAE #BrandingDubai #BrandingSaudi #BrandStrategy #Differentiation #JackTrout #BrandPositioning #Maximizer #Design #BrandDesign #BrandCulture #CorporateCulture #Culture #DigitalMarketing #Innovation
We hosted our very first Brand Breakfast this week piloted through an invite-only session, hosted at One Life Kitchen & Café in Dubai Design District. The session was moderated by Mohamad Badr, our Chief Strategy Office & Head of Growth and joined by panelists Marijke Beijer, Head of Marketing at Beema Insurance, alongside our Founder & CEO, Hasan Fadlallah, to discuss how brands are maximizing impact post-COVID. Discover more about the event: @reakfast-pilot-session/ #UncoverYourMax #BrandLounge #PointOfDifferentiation #Branding #Marketing #BrandValue #BrandConsultancy #BrandingUAE #BrandingDubai #BrandingSaudi #BrandStrategy #Marketing #Differentiation #JackTrout #BrandPositioning #Maximizer #CompanyCulture #BrandPurpose #MaximizeValue #COVID #Pandemic #BrandBreakfast
Meet our Maximizers. Our diverse and ambitious team knows how to uncover their max in and out of work. We muse, we play, we provoke, we work hard, we play harder, we max, we differentiate. We know what it takes to maximize our value. How do you uncover your max? #UncoverYourMax #BrandLounge #PointOfDifferentiation #Branding #Marketing #BrandValue #BrandConsultancy #BrandingUAE #BrandingDubai #BrandingSaudi #BrandStrategy #Marketing #Differentiation #JackTrout #BrandPositioning #KSA #UAE #Dubai
Karma Solar is a brand with a vision; to connect a tribe of one billion people to power. We worked closely with Karma Solar to uplift their identity & create a strong visual relation to their contribution to the world. Discover how we differentiated Karma Solar: https://brandloungeme.com/work/karma-solar/ #UncoverYourMax #BrandLounge #PointOfDifferentiation #Branding #Marketing #BrandValue #BrandConsultancy #BrandingUAE #BrandingDubai #BrandingSaudi #BrandStrategy #Marketing #Differentiation #JackTrout
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