Insights

Our Whitepapers

War! What is it good for?
Whitepaper

War! What is it good for?

EXPO 2020 & The Power of Purpose
Whitepaper

EXPO 2020 & The Power of Purpose

Post Covid-19 Storm
Whitepaper

Post Covid-19 Storm

Branding Healthcare
Whitepaper

Branding Healthcare

Articles & Insights

gold into cold

Turning Cold into Gold

Transform caught up with Brand Lounge’s Ibrahim Lahoud and Mo Saad to uncover the secrets of their work with cold logistics company Coco.

Mohamad Badr

What Comes First: Business Strategy or Brand Strategy?

Mohamad Badr, chief strategy officer and head of growth, outlines his belief that business strategy must follow brand strategy - not the other way around.

Mo Saad

How the Digital Age is influencing Identity Design?

Mo Saad, head of design and creative impact, describes how brand identity is evolving and how it might change in the future with the advent of the metaverse.

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Brand Breakfast Pilot Session

We hosted our very first Brand Breakfast this week piloted through an invite-only session, hosted at One Life Kitchen & Café in Dubai Design District.

Our Videos

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