Brands that stand the test of time need more than an eye-catching logo or a creative advertising campaign. These elements may enhance your brand image but do not define your brand identity. The true strength and enduring nature of a brand extend beyond mere aesthetics; they are deeply rooted in the core strategy, unique differentiation,...

excitement always builds at Brand Lounge when news of a company’s rebrand surfaces, especially when it involves one of the world’s largest tech companies.   One recent event that caught our attention is Twitter’s sudden and unexpected rebranding to X. This overnight change has led to lively debate and discussion among brand experts and designers...

Maximizing Opportunities: Our Internship program At Brand Lounge, we take pride in providing an enriching and fulfilling internship program that maximizes opportunities for the next generation of professionals. Our internship program is designed to provide interns with firsthand professional experience and equip them to develop innovative solutions to real-world brand issues. This group of interns...