Brand Strategy, Marketing Strategy

11 July 2024

Business leaders face many challenges, causing them to often overlook how strategic brand development affects company growth. When brand issues ...

04 July 2024

The world as we know it has taken a significant turn with the acceleration of artificial intelligence (AI) in our ...

24 May 2024

Brand Lounge is delighted to announce that our Head of Design & Creative Impact, Mo Saad, has been honored as ...

16 May 2024

The distinction between brand strategy and marketing strategy is often subtle. While both play crucial roles in shaping a company’s ...

24 April 2024

Brand development often follows established formulas and tried-and-tested strategies, relying heavily on conventional wisdom. This adherence to the status quo ...

27 March 2024

In the last two decades, innovation has become synonymous with disruptive innovation or leveraging technology to disrupt an established industry ...

15 March 2024

We live in a time of constant changes, fueled by technological advancements taking place faster than we can keep up. ...

21 February 2024

A brand poised for growth requires a flexible architecture that can accommodate new products and audiences without diluting its essence. ...

05 February 2024

M&A’s magic trick? Merging cultures, not just assets. Prioritize brand alignment early to unlock hidden value. This white paper reveals ...

31 January 2024

New Brand Heralds its Strategic Transformation to Lead the Trade, Transport, and Logistics Sectors Dubai, UAE: Emirates Post Group Company (EPG) ...

31 January 2024

As 2024 unfolds, brands have a tremendous opportunity to capture attention and connect with customers through brand relevance. Several key ...

27 December 2023

  As we bid farewell to 2023, a transformative year defined by a flurry of rebrands and shifting consumer behavior, ...

30 November 2023

  Brands face unprecedented challenges as power dynamics shift from companies to consumers.  In the current market landscape, juggling quality ...

13 November 2023

  Brand value is the perceived worth of a brand in the minds of consumers and stakeholders. It plays a ...

05 October 2023

  “Positioning is how you differentiate yourself in the mind of your prospect” Jack Trout , Al Ries (2000). Positioning: ...

18 September 2023

Strengthening Brand Culture and Talent Capabilities Dubai, UAE. (September 18, 2023) — Brand Lounge, a strategy-led brand consultancy in Dubai ...

14 September 2023

  Culture shock is a phenomenon typically associated with travel and experiencing new environments.  However, it can easily be applied ...

24 August 2023

  In recent weeks, the discussions around branding have intensified due to the sudden rebranding of Twitter to X . ...

11 August 2023

Brands that stand the test of time need more than an eye-catching logo or a creative advertising campaign. These elements ...

03 August 2023

excitement always builds at Brand Lounge when news of a company’s rebrand surfaces, especially when it involves one of the ...

27 July 2023

Maximizing Opportunities: Our Internship program At Brand Lounge, we take pride in providing an enriching and fulfilling internship program that ...

20 July 2023

Brand Differentiation Amidst Noise In a highly competitive business environment, achieving brand differentiation has become increasingly challenging. Companies are vying ...

12 July 2023

Finding the ideal partner to assist in developing a brand strategy can be overwhelming. Getting familiar with the types of ...

26 June 2023

Developing a solid brand strategy is one of the most beneficial choices you can make for your business. More than ...

15 June 2023

In today’s multidimensional world, a strong brand strategy is essential to any business plan and can be a powerful catalyst ...

09 June 2023

Ibrahim Lahoud, strategy director at Dubai and Riyadh-based consultancy brand lounge, explains why brand owners may worry about adopting change ...

05 June 2023

Effective Brand Strategies in a Shifting Landscape Change, a universal constant, is challenging because of our inherent desire for comfort ...

25 May 2023

Brand Lounge’s Collaboration with Watch and Jewelry Brand Charles Zuber Takes Top Prize Dubai, UAE- Brand Lounge, a strategy-led brand ...

17 April 2023

One year has passed since we gathered to applaud the exceptional work of our industry, championing the promotion, advocacy, and ...

04 July 2022

Transform caught up with Brand Lounge’s Ibrahim Lahoud and Mo Saad to uncover the secrets of their work with cold logistics company Coco.

24 June 2022

It might sound a little off-course to contemplate war from a brand point of view. But, think again. The ‘power ...

06 June 2022

Mohamad Badr, chief strategy officer and head of growth, outlines his belief that business strategy must follow brand strategy - not the other way around.

13 May 2022

Mo Saad, head of design and creative impact, describes how brand identity is evolving and how it might change in the future with the advent of the metaverse.

01 April 2022

EXPO 2020 was designed as a celebration of resilience and resolve – resilience in the face of obstacles, and the ...

17 March 2022

We hosted our very first Brand Breakfast this week piloted through an invite-only session, hosted at One Life Kitchen & Café in Dubai Design District.

14 February 2022

After a solid 15 years of regional and global success, we’re taking things to the next level.

14 February 2022

As we continue to expand our reach and discover new markets, tap into new industries, and embrace extraordinary talent, we head towards maximization.

25 January 2022

“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to ...

25 January 2022

For years, reputable business schools have been developing methods for crisis management, quoting cases from big impact brands. Many organizations ...

25 January 2022

Back in 2017, the healthcare expenditure in the GCC was estimated to reach $104.6 billion in 2022. Now, all the ...

23 January 2022

The food & beverage sector is one of the most profitable in the region. A 2017 report estimated that the ...

23 January 2022

The typefaces that you choose for your brand logo play a huge role in communicating your brand message to your ...

23 January 2022

As a brand, staying relevant to your audience is vital. If you are not continuously making significant updates and modifications ...

20 January 2022

Family businesses in the Arab world have undergone dramatic mutations. It started with the family’s patriarch building a business and rallying the ...

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DUBAI

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Office 209B, Building 6
P.O. Box 282379
Dubai ,UAE
+971 4 434 7152

RIYADH

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Riyadh 13521
Kingdom of Saudi Arabia
+966 54 052 0263

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