"You are your biggest competitor. You’re only as good as your last interaction with your customer,
that’s what you have to beat."
– Marijke Beijer
Furthermore, Hasan spoke on “Purpose” being the main challenge that he believes brands need to tackle. “Without a meaningful purpose, your brand has nothing, and your people have nothing to stand by”, says Hasan on the priority of asserting a true and authentic brand purpose that resonates with both a brand’s audience and its employees.
An Amalgamation of the Digital
and Real World
Along with a strong purpose, businesses need to embrace the shift that “Culture” will take towards “digital” in order to truly maximize impact. Hasan shared his belief that the future will look like a “hybrid fusion between office & remote working – an amalgamation of the digital and real world”.
The morning was a great success with guests networking with likeminded professionals, asking the right questions, and sharing valuable insights. We look forward to future sessions in which will discuss the role of Culture, Innovation and Image in shaping strong, purposeful and sustainable brands.