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War! What is it good for?

It might sound a little off-course to contemplate war from a brand point of view. But, think again. The ‘power of war’ has been likened to the ‘power of brand’ for millenia. In our latest whitepaper, we explore the ‘Brand of War’ through the lens of our Four Dimensions of Differentiation.

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Family Business

Family businesses in the Arab world have undergone dramatic mutations. It started with the family’s patriarch building a business and rallying the family around to help grow the market. Following the oil and gas boom and the influx of cash, family businesses shifted to a higher gear by expanding the organization’s operation into sponsoring and acquiring other …

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