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WHITEPAPERS

EXPO 2020 & The Power of Purpose

Three Pillars
Four Dimensions
One Planet

EXPO 2020 was designed as a celebration of resilience and resolve – resilience in the face of obstacles, and the resolve to bring a vision to life. It stood as a victory over a pandemic that brought everyone to their knees and paralyzed the globe; but not the U.A.E. – not Dubai.

In this White Paper, we analyze the EXPO 2020 brand from the perspective of our four dimensions of differentiation, with the aim to understand how the EXPO managed to maximize its brand and rally humans from all walks of life around the pillars of Opportunity, Mobility, and Sustainability.

Download the Full Report

If you are looking to maximize your brand value, or expand your work experience, get in touch with us.

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DUBAI

Dubai Design District
Office 209B, Building 6
P.O. Box 282379
Dubai ,UAE
+971 4 434 7152

RIYADH

Al Malqa
3141 Anas Ibn Malik Rd
Riyadh 13521
Kingdom of Saudi Arabia
+966 54 052 0263

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