DIDI x Brand Lounge: The GCC’s First Industry-Led Brand Design Course

We have signed a Memorandum of Understanding with the Dubai Institute of Design and Innovation (DIDI) to introduce a new course — Brand Design — into their curriculum. It is the first course of its kind in the GCC to be developed and delivered by an active regional brand consultancy.

The course gives students an immersive understanding of brand identity creation, strategic positioning, and the dynamics of contemporary brand ecosystems — all through the lens of practitioners who work in this market every day.

"After more than two decades of building leading brands across the region and beyond, we saw education as a natural extension of our responsibility to the industry. This conviction led to the establishment of Brand Lounge Academy," said Hasan Fadlallah, Founder and CEO. "DIDI's forward-looking academic model and strong industry orientation make the perfect partner for transferring real-world knowledge to the next generation."

"At Brand Lounge, we strongly believe that the future of branding lies at the intersection of strategic thinking, design excellence, and real-world relevance," said Ibrahim Lahoud, Head of Academy and Insights. "Collaborating with DIDI allows us to translate decades of market experience into meaningful learning, equipping students with the mindset and skills required to build brands that are both purposeful and competitive."

For DIDI, the partnership is part of a broader vision to bridge education and industry. "Courses like Brand Design bring critical market insights, applied strategy, and live case scenarios directly into the classroom — giving our students a competitive edge that goes beyond traditional academics," said Mohammad Abdullah, President of DIDI.

This is what Brand Lounge Academy was built for — and this partnership is a meaningful step forward in that mission.

As covered by:
‍DIDI · Zawya · Consultancy ME