Whitepapers

Family Business

Branding a Legacy

Family businesses in the Arab world have undergone dramatic mutations. It started with the family’s patriarch building a business and rallying the family around to help grow the market. Following the oil and gas boom and the influx of cash, family businesses shifted to a higher gear by expanding the organization’s operation into sponsoring and acquiring other businesses, hence helping create large conglomerates with unimaginable wealth.

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