Turning Cold into Gold
Transform caught up with Brand Lounge’s Ibrahim Lahoud and Mo Saad to uncover the secrets of their work with cold logistics company Coco.
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What Comes First: Business Strategy or Brand Strategy?
Mohamad Badr, chief strategy officer and head of growth, outlines his belief that business strategy must follow brand strategy – not the other way around.
How the Digital Age is influencing Identity Design?
Mo Saad, head of design and creative impact, describes how brand identity is evolving and how it might change in the future with the advent of the metaverse.
Brand Breakfast Pilot Session
We hosted our very first Brand Breakfast this week piloted through an invite-only session, hosted at One Life Kitchen & Café in Dubai Design District.
How Brand Lounge
Uncovers its Max
After a solid 15 years of regional and global success, we’re taking things to the next level.
Our New Identity
As we continue to expand our reach and discover new markets, tap into new industries, and embrace extraordinary talent, we head towards maximization.
Creating Emotional Connections
“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product over another.” — Seth Godin What do Disney, Apple, and Amazon have in common? Aside from raking in millions and millions in financial returns, these brands also topped the 2019 Brand Intimacy …
Brand Fonts: How to Choose the Right One
The typefaces that you choose for your brand logo play a huge role in communicating your brand message to your target audience. Whether you are creating a new identity for your enterprise or redesigning an existing one, choosing the right font can help you leave a powerful and memorable impact on your consumers, thus effectively …
Brand Repositioning: 4 Things to Know Before You Start
As a brand, staying relevant to your audience is vital. If you are not continuously making significant updates and modifications to your brand, you simply won’t keep up with the fast-evolving market and your competitors in the industry. If, for example, you are introducing a new merger or acquisition, you might need to reposition your …
Brand Repositioning: 4 Things to Know Before You Start Read More »
