UNCOVERED | Episode 1 - 'Brand' In Times of Crises

Uncovered, our latest video podcast series, explores the deeper ideas shaping brands today through conversations that challenge the obvious and open up new perspectives.

‍

In this first episode, Mo Saad, Head of Design & Creative Impact, and Ibrahim Lahoud, Head of Academy & Insights, dive into how brands should act and behave in times of crisis — unpacking the role of trust, authenticity, leadership and presence when pressure hits.

‍

‍

‍

Topic: Government & Public Sector Brands

‍

This video sits within our wider focus on Government & Public Sector Brands — a growing body of Brand Lounge articles, videos and insights exploring how public sector brands build trust, shape perception and hold strength under pressure.

‍

For a deeper read on this theme, explore Fatima Zara P's article, A Public Sector Brand Is a Nation’s Strategic Power, and Ibrahim Lahoud’s report, Brands During Conflict, each examining a different angle of the topic.