Mo Saad Named Creative Director of the Year at Transform Awards MEA 2024
Brand Lounge is delighted to announce that our Head of Design & Creative Impact, Mo Saad, has been honored as the Creative Director of the Year at the Transform Awards MEA 2024, held in Dubai. This award recognizes outstanding achievement in brand development and creative strategy, highlighting Brand Lounge’s commitment to delivering maximized brands. Mo’s […]
Emirates Post Group unveils new brand identity ‘7X’ for future
New Brand Heralds its Strategic Transformation to Lead the Trade, Transport, and Logistics Sectors Dubai, UAE: Emirates Post Group Company (EPG) has unveiled its new brand identity – 7X – during an exclusive event at Madinat Jumeirah, Dubai. The unveiling marks a strategic leap for the Group, positioning it as a front-runner in the ever-evolving landscape […]
Mastering Strategic Design: How to Build a Strong and Lasting Brand
Brands that stand the test of time need more than an eye-catching logo or a creative advertising campaign. These elements may enhance your brand image but do not define your brand identity. The true strength and enduring nature of a brand extend beyond mere aesthetics; they are deeply rooted in the core strategy, unique differentiation, […]
Charles Zuber
FANN Media
What Comes First: Business Strategy or Brand Strategy?
Mohamad Badr, chief strategy officer and head of growth, outlines his belief that business strategy must follow brand strategy – not the other way around.
Digitum
COCO Logistics
Evvoli
FRESHst
