Mastering Strategic Design: How to Build a Strong and Lasting Brand
Brands that stand the test of time need more than an eye-catching logo or a creative advertising campaign. These elements may enhance your brand image but do not define your brand identity. The true strength and enduring nature of a brand extend beyond mere aesthetics; they are deeply rooted in the core strategy, unique differentiation, […]
Charles Zuber
FANN Media
What Comes First: Business Strategy or Brand Strategy?
Mohamad Badr, chief strategy officer and head of growth, outlines his belief that business strategy must follow brand strategy – not the other way around.
Digitum
COCO Logistics
Evvoli
FRESHst
