It might sound a little off-course to contemplate war from a brand point of view. But, think again. The ‘power of war’ has been likened to the ‘power of brand’ for millenia. In our latest whitepaper, we explore the ‘Brand of War’ through the lens of our Four Dimensions of Differentiation.
“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product over another.” — Seth Godin What do Disney, Apple, and Amazon have in common? Aside from raking in millions and millions in financial returns, these brands also topped the 2019 Brand Intimacy […]