Branding Real Estate
The real estate sector faces unique challenges and opportunities in today’s rapidly evolving market. This whitepaper explores transformative brand development tactics tailored for the Gulf region’s growth opportunities. Download now for insights on maximizing brand value and navigating market challenges.
Merging More than Assets
M&A’s magic trick? Merging cultures, not just assets. Prioritize brand alignment early to unlock hidden value. This white paper reveals actionable steps to weave brand thinking into your M&A journey. Cohesion, not chaos, awaits.
War! What is it good for?
It might sound a little off-course to contemplate war from a brand point of view. But, think again. The ‘power of war’ has been likened to the ‘power of brand’ for millenia. In our latest whitepaper, we explore the ‘Brand of War’ through the lens of our Four Dimensions of Differentiation.
EXPO 2020 & The Power of Purpose
EXPO 2020 was designed as a celebration of resilience and resolve – resilience in the face of obstacles, and the resolve to bring a vision to life. It stood as a victory over a pandemic that brought everyone to their knees and paralyzed the globe; but not the U.A.E. – not Dubai. In this White […]
Post Covid-19 Storm
For years, reputable business schools have been developing methods for crisis management, quoting cases from big impact brands. Many organizations had plans and teams in place. However, no organization saw this one coming, let alone be ready for it. The coronavirus pandemic was experienced more as a “life quake”, unlike any other crisis in recent […]
