About Us

We are an Award-winning regional branding consultancy & the designated partner of ‘Trout & Partners’ in the Middle East & Africa.
Our purpose is to maximize value by uncovering your point of differentiation® in today’s increasingly competitive environment.
We help companies develop differentiated brand strategies, design Human-centric visual identities and deploy inside-out traditional and digital branding experiences.

A brand’s success originates from understanding who they are and who they need to be. So, let us build your growth plan and help you uncover the point of differentiation® for your brand.

Values & Beliefs

  • We value diversity as the cornerstone of our thinking and culture. Our creative team hails from all over the globe and is able to offer different perspectives in our work. We also take pride in the diverse range of clients and their diverse needs that we represent.
  • We are passionate about branding, committed to the brands we represent, and providing our clients with impeccable advisory and trusted guidance. By stamping our name on our work, we are committed to building differentiated brands, not just our clients, but we ourselves can take pride in.
  • Building differentiated brands require deep thinking and foresight. We start with an inside-out audit followed by an outside-in assessment that gives us the business intelligence and insights to create a smart brand that is truly differentiated from the rest.
  • We aim to operate at peak efficiency so that we can deliver the same level of service across the board. We follow clear processes and we continue to adopt the latest in strategies, design thinking and technologies to ensure we can do more with less and support you on a timely basis.
Let’s talk.
We are looking for new challenges.
Fill-up the form or drop-in today to uncover your point of differentiation®.

The faces behind the names

Like any business, Brand Lounge is the sum of its people. These are our people – diverse, opinionated, dedicated – there are no shrinking violets here. Every character is larger than life, which makes for a bit of healthy tension and certainly drives our innovation. We all love being part of this team and producing solutions that make us, and our clients, stand out from the crowd.

Hasan Fadlallah

Founder & CEO

Hasan is a Serial Entrepreneur – Founder & CEO of Brand Lounge, the region’s leading and award–winning branding consultancy whose role is to help organizations align their business behind an idea that will deliver success time and again. Equipped with over 20 years of professional consulting experience, today he advises businesses throughout the Gulf and Africa on brand development and in 2014 was recognized by the World Brand Congress who awarded him the prestigious Brand Leadership award in Brand Excellence.

Mohamad Badr

COO & Head of Strategy

Mohamad is an award-winning social entrepreneur and marketing professional with more than 10 years of experience in the AME region. He has extensive expertise in strategy development, brand building & positioning, the formulation of content strategies and applied digital marketing.

Ibrahim Lahoud

Business Director & Head of Growth

A marketing entrepreneur with a polished career as Apple Computer’s regional marketing director for the Middle East, Ibrahim established the first branding firm in Dubai back in 1994. In Lebanon, he’s worked with Brand Central and is the owner of a consultancy firm, BrandTribe. A Conqueror Design Award winner and the Dubai Quality Appreciation Award recipient, Ibrahim is also a university teacher and credited author.

brand management and marketing deployment

Fadi Darweesh

Associate Director & Head of Projects

Our “Mr. Organization”, Fadi has experience across a wide range of marketing disciplines, endless patience and super project management skills. He’s just what you’d expect from a black-belt brand manager.

Ashwini Sirur

Brand Consultant

Originally from India, having lived in Kuwait and Switzerland and now Dubai, Ashwini has a true passion for delivering brands. She does the gritty research and analysis, gains invaluable insights and then hones it all in to help develop the right brand strategy. Ash is the fitness girl on our team who loves to travel the globe in search of the best trek

Hammad Sheikh

Senior Design Consultant

Bringing 10 years of advertising experience, Hammad is now stepping into the world of branding. A multi-talented creative person and a self-proclaimed geek, he is refreshingly outspoken and brings an invaluable sense of the absurd to his work.

Aditi Gupta

Digital & Space Designer

Aditi is an architect and designer with wide ranging interests. After working in space design for over 3 years, she began her tryst with branding two years ago. Her focus lies in creating unique visual concepts and gripping spatial experiences. She is influenced by music, architecture and other inspiring designers.


Zaher Abou Shakra

Senior Web Consultant

Our resident IT guy, Zaher speaks several languages including Arabic, English, Spanish, French, and Code. He is an experienced full stack developer who likes spending time cooking, reading and watching Sci-Fi movies and series. If not a Computer Science major, Zaher would have been an Astro-physician for his love of Space and being an avid fan of Stephen Hawking.

Melvin Cardoz

Digital Consultant

Born and raised in Mumbai- the city of dreams and India’s financial centre, Melvin found his love for all things digital in his entry level career. With his experience in account management and campaign execution, he really knows where and how to market his clients to get the maximum possible reach to consumers.


Adnan Hammoud

Digital Associate

Born and raised in Dubai, Adnan moved to Lebanon to complete his education in Advertising and Copywriting before moving back. An avid guitar player, he is ready to create innovative content and bring a fresh view to the team.

office logistics

Pathum Rukshan

Office Support

Our “Mr. Fix-It”, “Bob the Builder” and “Parker the chauffeur” all rolled into one, Pathum finds a way, whatever the need. He gave up a promising career in films to support our office, and Brand Lounge has become a better place because of him.

Our network

Our Partners

Trout and Partners

Founded by Jack Trout the inventor of the principle of “positioning” that has become a cornerstone of marketing strategies worldwide and adviser to companies like AT&T, IBM, Southwest Airlines, Merck and Proctor & Gamble, not to mention the US State Department. He’s also author of Positioning, the Battle for Your Mind; Marketing Warfare, The 22 Immutable Laws of Marketing; Differentiate or Die; Big Brands, Big Trouble and Trout on Strategy.

Brand Lounge is the designated partner of Trout & Partners with a network of specialist consultancies spanning four continents. The network provides us with “feet on the ground” in 36 countries and an armoury of diverse, specialist skills.

Rivkin & Associates

One of the world’s most renown naming consultancies, Rivkin & Associates are responsible for famous brand names like Abbot Laboratories, Kraft Foods, Lenzing AG, Biosense J&J, Seagram, Mastercard, Pfizer Howmedica and Tiffany and Co.
Rivkin & Associates’ unique process for developing great brand names inspired our own Brand Lounge naming program and our partnership means that their experience and know-how is always available to us.

Brand Keys

We are also the regional partner of Brand Keys the research consultancy specializing in predictive brand equity, loyalty and engagement research who have developed a unique customer-listening system that keeps businesses around the world ahead of the game.
The Brand Keys model is founded on clinical psychology and their statistical viability has been scientifically validated at 95%. Through Brand Lounge this unique resource is accessible to all our clients.