About Us

We are an Award-winning regional branding consultancy & the designated partner of ‘Trout & Partners’ in the Middle East & Africa.
Our purpose is to maximize value by uncovering your point of differentiation® in today’s increasingly competitive environment.
We help companies develop differentiated brand strategies, design Human-centric visual identities and deploy inside-out traditional and digital branding experiences.

A brand’s success originates from understanding who they are and who they need to be. So, let us build your growth plan and help you uncover the point of differentiation® for your brand.

Values & Beliefs

  • We value diversity as the cornerstone of our thinking and culture. Our creative team hails from all over the globe and is able to offer different perspectives in our work. We also take pride in the diverse range of clients and their diverse needs that we represent.
  • We are passionate about branding, committed to the brands we represent, and providing our clients with impeccable advisory and trusted guidance. By stamping our name on our work, we are committed to building differentiated brands, not just our clients, but we ourselves can take pride in.
  • Building differentiated brands require deep thinking and foresight. We start with an inside-out audit followed by an outside-in assessment that gives us the business intelligence and insights to create a smart brand that is truly differentiated from the rest.
  • We aim to operate at peak efficiency so that we can deliver the same level of service across the board. We follow clear processes and we continue to adopt the latest in strategies, design thinking and technologies to ensure we can do more with less and support you on a timely basis.
Let’s talk.
We are looking for new challenges.
Fill-up the form or drop-in today to uncover your point of differentiation®.

The faces behind the names

Like any business, Brand Lounge is the sum of its people. These are our people – diverse, opinionated, dedicated – there are no shrinking violets here. Every character is larger than life, which makes for a bit of healthy tension and certainly drives our innovation. We all love being part of this team and producing solutions that make us, and our clients, stand out from the crowd.

Hasan Fadlallah

Founder & CEO

Hasan is a Serial Entrepreneur – Founder & CEO of Brand Lounge, the region’s leading and award–winning branding consultancy whose role is to help organizations align their business behind an idea that will deliver success time and again. Equipped with over 20 years of professional consulting experience, today he advises businesses throughout the Gulf and Africa on brand development and in 2014 was recognized by the World Brand Congress who awarded him the prestigious Brand Leadership award in Brand Excellence.

Mohamad Badr

COO & Head of Strategy

Mohamad is an award-winning social entrepreneur and marketing professional with more than 15 years of experience in the AME region. He has extensive expertise in strategy development, brand building & positioning, the formulation of content strategies and applied digital marketing.

Ibrahim Lahoud

Business Director & Head of Growth

A marketing entrepreneur with a polished career as Apple Computer’s regional marketing director for the Middle East, Ibrahim established the first branding firm in Dubai back in 1994. In Lebanon, he’s worked with Brand Central and is the owner of a consultancy firm, BrandTribe. A Conqueror Design Award winner and the Dubai Quality Appreciation Award recipient, Ibrahim is also a university teacher and credited author.

brand management and marketing deployment

Fadi Darweesh

Brand Director & Head of Projects

Our “Mr. Organization”, Fadi has experience across a wide range of marketing disciplines, endless patience and super project management skills. He’s just what you’d expect from a black-belt brand manager.