We are an Award-winning regional branding consultancy & the designated partner of ‘Trout & Partners’ in the Middle East & Africa.
Our purpose is to maximize value by uncovering your point of differentiation® in today’s increasingly competitive environment.
We help companies develop differentiated brand strategies, design Human-centric visual identities and deploy inside-out traditional and digital branding experiences.
A brand’s success originates from understanding who they are and who they need to be. So, let us build your growth plan and help you uncover the point of differentiation® for your brand.
Values & Beliefs
The faces behind the names
Like any business, Brand Lounge is the sum of its people. These are our people – diverse, opinionated, dedicated – there are no shrinking violets here. Every character is larger than life, which makes for a bit of healthy tension and certainly drives our innovation. We all love being part of this team and producing solutions that make us, and our clients, stand out from the crowd.
Hasan is a Serial Entrepreneur – Founder & CEO of Brand Lounge, the region’s leading and award–winning branding consultancy whose role is to help organizations align their business behind an idea that will deliver success time and again. Equipped with over 20 years of professional consulting experience, today he advises businesses throughout the Gulf and Africa on brand development and in 2014 was recognized by the World Brand Congress who awarded him the prestigious Brand Leadership award in Brand Excellence.
Mohamad is an award-winning social entrepreneur and marketing professional with more than 10 years of experience in the AME region. He has extensive expertise in strategy development, brand building & positioning, the formulation of content strategies and applied digital marketing.
A marketing entrepreneur with a polished career as Apple Computer’s regional marketing director for the Middle East, Ibrahim established the first branding firm in Dubai back in 1994. In Lebanon, he’s worked with Brand Central and is the owner of a consultancy firm, BrandTribe. A Conqueror Design Award winner and the Dubai Quality Appreciation Award recipient, Ibrahim is also a university teacher and credited author.
Our “Mr. Organization”, Fadi has experience across a wide range of marketing disciplines, endless patience and super project management skills. He’s just what you’d expect from a black-belt brand manager.
Originally from India, having lived in Kuwait and Switzerland and now Dubai, Ashwini has a true passion for delivering brands. She does the gritty research and analysis, gains invaluable insights and then hones it all in to help develop the right brand strategy. Ash is the fitness girl on our team who loves to travel the globe in search of the best trek