We are an Award-winning regional branding consultancy & the designated partner of ‘Trout & Partners’ in the Middle East & Africa.
Our purpose is to maximize value by uncovering your point of differentiation® in today’s increasingly competitive environment.
We help companies develop differentiated brand strategies, design Human-centric visual identities and deploy inside-out traditional and digital branding experiences.
A brand’s success originates from understanding who they are and who they need to be. So, let us build your growth plan and help you uncover the point of differentiation® for your brand.
Values & Beliefs
The faces behind the names
Like any business, Brand Lounge is the sum of its people. These are our people – diverse, opinionated, dedicated – there are no shrinking violets here. Every character is larger than life, which makes for a bit of healthy tension and certainly drives our innovation. We all love being part of this team and producing solutions that make us, and our clients, stand out from the crowd.
Hasan is a Serial Entrepreneur – Founder & CEO of Brand Lounge, the region’s leading and award–winning branding consultancy whose role is to help organizations align their business behind an idea that will deliver success time and again. Equipped with over 20 years of professional consulting experience, today he advises businesses throughout the Gulf and Africa on brand development and in 2014 was recognized by the World Brand Congress who awarded him the prestigious Brand Leadership award in Brand Excellence.
Mohamad is an award-winning social entrepreneur and marketing professional with more than 10 years of experience in the AME region. He has extensive expertise in strategy development, brand building & positioning, the formulation of content strategies and applied digital marketing.
Our “Mr. Organization”, Fadi has experience across a wide range of marketing disciplines, endless patience and super project management skills. He’s just what you’d expect from a black-belt brand manager.
Originally from India, having lived in Kuwait and Switzerland and now Dubai, Ashwini has a true passion for delivering brands. She does the gritty research and analysis, gains invaluable insights and then hones it all in to help develop the right brand strategy. Ash is the fitness girl on our team who loves to travel the globe in search of the best trek.
Born and raised in Dubai, Adnan moved to Lebanon to complete his education in Advertising and Copywriting before moving back. An avid guitar player, he is ready to create innovative content and bring a fresh view to the team.
Bringing 10 years of advertising experience, Hammad is now stepping into the world of branding. A multi-talented creative person and a self-proclaimed geek, he is refreshingly outspoken and brings an invaluable sense of the absurd to his work.
Sona is a living example of the saying: “Make your hobby your passion; and make your passion your profession.” She has a special place for art, design and architecture history in her heart. A linguist by choice, Sona speaks Armenian, German, Russian and English and is currently learning Arabic. She believes visual communication is the future of humankind.
Our resident IT guy, Zaher speaks several languages including Arabic, English, Spanish, French, and Code. He is an experienced full stack developer who likes spending time cooking, reading and watching Sci-Fi movies and series. If not a Computer Science major, Zaher would have been an Astro-physician for his love of Space and being an avid fan of Stephen Hawking.
Our “Mr. Fix-It”, “Bob the Builder” and “Parker the chauffeur” all rolled into one, Pathum finds a way, whatever the need. He gave up a promising career in films to support our office, and Brand Lounge has become a better place because of him.
Founded by Jack Trout the inventor of the principle of “positioning” that has become a cornerstone of marketing strategies worldwide and adviser to companies like AT&T, IBM, Southwest Airlines, Merck and Proctor & Gamble, not to mention the US State Department. He’s also author of Positioning, the Battle for Your Mind; Marketing Warfare, The 22 Immutable Laws of Marketing; Differentiate or Die; Big Brands, Big Trouble and Trout on Strategy.
Brand Lounge is the designated partner of Trout & Partners with a network of specialist consultancies spanning four continents. The network provides us with “feet on the ground” in 36 countries and an armoury of diverse, specialist skills.
One of the world’s most renown naming consultancies, Rivkin & Associates are responsible for famous brand names like Abbot Laboratories, Kraft Foods, Lenzing AG, Biosense J&J, Seagram, Mastercard, Pfizer Howmedica and Tiffany and Co.
Rivkin & Associates’ unique process for developing great brand names inspired our own Brand Lounge naming program and our partnership means that their experience and know-how is always available to us.
We are also the regional partner of Brand Keys the research consultancy specializing in predictive brand equity, loyalty and engagement research who have developed a unique customer-listening system that keeps businesses around the world ahead of the game.
The Brand Keys model is founded on clinical psychology and their statistical viability has been scientifically validated at 95%. Through Brand Lounge this unique resource is accessible to all our clients.