Transform 2023

Brand Lounge Wins Grand Prix at the Transform Awards MEA 2023

Dubai, UAE- Brand Lounge, a strategy-led brand consultancy, announces its triumphant win
of the prestigious Grand Prix at the tenth Transform Awards Middle East Africa. This honor
recognizes their collaboration with Geneva-based luxury watch and jewelry brand Charles
Zuber.

The Transform Awards MEA acknowledges the transformative power of brand strategy and design and celebrates exceptional brand development efforts across the region. Along with the Grand Prix, Brand Lounge celebrated a remarkable evening with 11 golds, four silvers, five bronzes, and four Highly Commended awards for their flagship projects.

Brand Lounge x Charles Zuber

Brand Lounge x Charles Zuber earned praise for its daring approach to brand development in the luxury retail industry. Through its strategy-led brand development methodology, Brand Lounge defined and developed a Neo-Swiss design philosophy that differentiated the brand in a fiercely competitive sector. Brand Lounge’s remarkable achievements at the awards underscore its steadfast commitment to delivering innovative and differentiated brands.

Brand Lounge x FANN Media Discovery Platform

Brand Lounge x FANN Media Discovery Platform shone brightly during the evening by winning numerous awards, including three Golds for Best external stakeholder relations during a brand development project, Best brand evolution (consumer), and Best visual identity from the education sector. Brand Lounge crafted a brand positioning and identity for FANN that empowers its target audiences to define the brand.

Brand Lounge x Hayat Biotech

Brand Lounge x Hayat Biotech garnered three Golds for Best Use of a Visual Property, Best Use of Copy Style or Tone of Voice, and Best Visual Identity from the Healthcare and Pharmaceutical Sector.

Clients whose contributions have fueled our remarkable successes shared their thoughts:

Sabrina Bergopsom, Managing Director at Charles Zuber remarked, “The brief for
developing the Charles Zuber brand was simple: let us make the impossible possible and
disrupt the luxury watch and jewelry industry. This is exactly what they achieved through
their strategic foresight, creative interpretations, and daring positioning, which cemented
our brand’s niche in a highly competitive market for luxury watches.“

Sheikha Jawaher Bint Abdullah Al Qasimi, Director of FANN Media Discovery Platform,
stated, “We are immensely grateful to Brand Lounge for their exceptional work in
developing FANN’s new identity. Their creativity and expertise have beautifully captured the
essence of our brand, enabling us to stand out and make a lasting impact in the education
sector. FANN’s success at the Transform Awards is a testament to its pivotal role in shaping
our identity and elevating our presence.”