Brand Positioning: The Art of Maximizing Brand Value
“Positioning is how you differentiate yourself in the mind of your prospect” Jack Trout , Al Ries (2000). Positioning: The Battle for Your Mind When it comes to business and brand strategy, the term ‘brand positioning’ holds immense significance. Here at Brand Lounge, positioning isn’t just a statement. It becomes an experiential journey and […]
Rebrand or Refresh? Making the Right Choice to Maximize Value
In recent weeks, the discussions around branding have intensified due to the sudden rebranding of Twitter to X . This development has prompted numerous companies and business owners to contemplate whether their businesses might require a refresh or rebrand. The signs pointing to a need for an update may have been there for some time, […]
What Comes First: Business Strategy or Brand Strategy?
Mohamad Badr, chief strategy officer and head of growth, outlines his belief that business strategy must follow brand strategy – not the other way around.
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