Mo Saad Named Creative Director of the Year at Transform Awards MEA 2024
Brand Lounge is delighted to announce that our Head of Design & Creative Impact, Mo Saad, has been honored as the Creative Director of the Year at the Transform Awards MEA 2024, held in Dubai. This award recognizes outstanding achievement in brand development and creative strategy, highlighting Brand Lounge’s commitment to delivering maximized brands. Mo’s […]
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Emirates Post Group unveils new brand identity ‘7X’ for future
New Brand Heralds its Strategic Transformation to Lead the Trade, Transport, and Logistics Sectors Dubai, UAE: Emirates Post Group Company (EPG) has unveiled its new brand identity – 7X – during an exclusive event at Madinat Jumeirah, Dubai. The unveiling marks a strategic leap for the Group, positioning it as a front-runner in the ever-evolving landscape […]
Brand Positioning: The Art of Maximizing Brand Value
“Positioning is how you differentiate yourself in the mind of your prospect” Jack Trout , Al Ries (2000). Positioning: The Battle for Your Mind When it comes to business and brand strategy, the term ‘brand positioning’ holds immense significance. Here at Brand Lounge, positioning isn’t just a statement. It becomes an experiential journey and […]
Rebrand or Refresh? Making the Right Choice to Maximize Value
In recent weeks, the discussions around branding have intensified due to the sudden rebranding of Twitter to X . This development has prompted numerous companies and business owners to contemplate whether their businesses might require a refresh or rebrand. The signs pointing to a need for an update may have been there for some time, […]
What Comes First: Business Strategy or Brand Strategy?
Mohamad Badr, chief strategy officer and head of growth, outlines his belief that business strategy must follow brand strategy – not the other way around.
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