The Silent Revolution: How Subtle Innovation Maintains Brand Value
In the last two decades, innovation has become synonymous with disruptive innovation or leveraging technology to disrupt an established industry or market. When one hears the word ‘innovation,’ the first thing that comes to mind is tech startups. At Brand Lounge, innovation is the second dimension of our brand development philosophy, which we call “The Four […]
7X
Hayat Biotech
What Comes First: Business Strategy or Brand Strategy?
Mohamad Badr, chief strategy officer and head of growth, outlines his belief that business strategy must follow brand strategy – not the other way around.
