Mo Saad Named Creative Director of the Year at Transform Awards MEA 2024
Brand Lounge is delighted to announce that our Head of Design & Creative Impact, Mo Saad, has been honored as the Creative Director of the Year at the Transform Awards MEA 2024, held in Dubai. This award recognizes outstanding achievement in brand development and creative strategy, highlighting Brand Lounge’s commitment to delivering maximized brands. Mo’s […]
The Silent Revolution: How Subtle Innovation Maintains Brand Value
In the last two decades, innovation has become synonymous with disruptive innovation or leveraging technology to disrupt an established industry or market. When one hears the word ‘innovation,’ the first thing that comes to mind is tech startups. At Brand Lounge, innovation is the second dimension of our brand development philosophy, which we call “The Four […]
Beyond Legacy: Strategies for Effective Brand Evolution
We live in a time of constant changes, fueled by technological advancements taking place faster than we can keep up. Heritage brands face a unique challenge in this environment: maintaining relevance and competitiveness while staying true to their core purpose. As consumer preferences shift and new technologies emerge, these brands must find ways to innovate […]
EMX
How to Optimize Your Brand Architecture for Scalable Growth
A brand poised for growth requires a flexible architecture that can accommodate new products and audiences without diluting its essence. As your business expands, maintaining brand coherence across an increasingly diverse portfolio is imperative. A solid brand architecture serves as the foundation for a strong and differentiated brand. It’s crucial for businesses to establish a […]
Emirates Post Group unveils new brand identity ‘7X’ for future
New Brand Heralds its Strategic Transformation to Lead the Trade, Transport, and Logistics Sectors Dubai, UAE: Emirates Post Group Company (EPG) has unveiled its new brand identity – 7X – during an exclusive event at Madinat Jumeirah, Dubai. The unveiling marks a strategic leap for the Group, positioning it as a front-runner in the ever-evolving landscape […]
7X
Unpacking the Trends: A Look at Branding and Design in 2023
As we bid farewell to 2023, a transformative year defined by a flurry of rebrands and shifting consumer behavior, let’s take a look at the trends that have shaped the branding landscape. This past year, the buzzword wasn’t just about flashy trends or digital gimmicks; it was about authenticity. Merriam-Webster even declared it the […]
How to Safeguard Brand Reputation in Uncertain Times
Brands face unprecedented challenges as power dynamics shift from companies to consumers. In the current market landscape, juggling quality products, upholding brand values, and navigating complex social issues takes a delicate balancing act. Consumers hold more power than ever, influencing a significant portion of a brand’s decisions. This power shift has changed market dynamics and […]
Why Brand Value is Important and How to Maximize It
Brand value is the perceived worth of a brand in the minds of consumers and stakeholders. It plays a crucial role in the success and growth of a business and impacts brand equity, trust, market share, and overall business performance. Understanding and maximizing brand value can give companies a competitive advantage. At Brand Lounge, […]
