Culture shock is a phenomenon typically associated with travel and experiencing new environments. However, it can easily be applied to other contexts beyond personal adventures. In the business world, when an organization lacks a strong and cohesive brand culture, it can experience a form of culture shock. This article explores the importance of a […]
Mo Saad, head of design and creative impact, describes how brand identity is evolving and how it might change in the future with the advent of the metaverse.