Culture Shock: Why Your Brand Needs a Strong Culture to Succeed
Culture shock is a phenomenon typically associated with travel and experiencing new environments. However, it can easily be applied to other contexts beyond personal adventures. In the business world, when an organization lacks a strong and cohesive brand culture, it can experience a form of culture shock. This article explores the importance of a […]
Charles Zuber
Hayat Biotech
How the Digital Age is influencing Identity Design?
Mo Saad, head of design and creative impact, describes how brand identity is evolving and how it might change in the future with the advent of the metaverse.
