Our Latest

05 June 2023

Effective Brand Strategies in a Shifting Landscape Change, a universal constant, is challenging because of our inherent desire for comfort and security. This was made evident during the global turmoil of the COVID-19 pandemic, an unexpected shift we were collectively unprepared for. While COVID-19 brought fear and uncertainty, it was not only the pandemic that...

Transcending Diversity: Our Year in Review

17 April 2023

One year has passed since we gathered to applaud the exceptional work of our industry, championing the promotion, advocacy, and education around brand development across the region. As we come together this year to commemorate Transform MEA’s 10th anniversary, we’ll reflect on the challenges overcome, the best practices employed, and the brilliant firms transforming the...

gold into cold

04 July 2022

Transform caught up with Brand Lounge’s Ibrahim Lahoud and Mo Saad to uncover the secrets of their work with cold logistics company Coco.

Mohamad Badr

06 June 2022

Mohamad Badr, chief strategy officer and head of growth, outlines his belief that business strategy must follow brand strategy - not the other way around.

Mo Saad

13 May 2022

Mo Saad, head of design and creative impact, describes how brand identity is evolving and how it might change in the future with the advent of the metaverse.


17 March 2022

We hosted our very first Brand Breakfast this week piloted through an invite-only session, hosted at One Life Kitchen & Café in Dubai Design District.


14 February 2022

After a solid 15 years of regional and global success, we’re taking things to the next level.

Our New Identity

14 February 2022

As we continue to expand our reach and discover new markets, tap into new industries, and embrace extraordinary talent, we head towards maximization.

Creating Emotional Connections

25 January 2022

“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product over another.” — Seth Godin What do Disney, Apple, and Amazon have in common? Aside from raking in millions and millions in financial returns, these brands also topped the 2019 Brand Intimacy...

Brand Fonts: How to Choose the Right One

23 January 2022

The typefaces that you choose for your brand logo play a huge role in communicating your brand message to your target audience. Whether you are creating a new identity for your enterprise or redesigning an existing one, choosing the right font can help you leave a powerful and memorable impact on your consumers, thus effectively...

Brand Repositioning: 4 Things to Know Before You Start

23 January 2022

As a brand, staying relevant to your audience is vital. If you are not continuously making significant updates and modifications to your brand, you simply won’t keep up with the fast-evolving market and your competitors in the industry. If, for example, you are introducing a new merger or acquisition, you might need to reposition your...

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