INSIGHTS
Our Latest
05 June 2023
Effective Brand Strategies in a Shifting Landscape Change, a universal constant, is challenging because of our inherent desire for comfort and security. This was made evident during the global turmoil of the COVID-19 pandemic, an unexpected shift we were collectively unprepared for. While COVID-19 brought fear and uncertainty, it was not only the pandemic that...
17 April 2023
One year has passed since we gathered to applaud the exceptional work of our industry, championing the promotion, advocacy, and education around brand development across the region. As we come together this year to commemorate Transform MEA’s 10th anniversary, we’ll reflect on the challenges overcome, the best practices employed, and the brilliant firms transforming the...
04 July 2022
Transform caught up with Brand Lounge’s Ibrahim Lahoud and Mo Saad to uncover the secrets of their work with cold logistics company Coco.
06 June 2022
Mohamad Badr, chief strategy officer and head of growth, outlines his belief that business strategy must follow brand strategy - not the other way around.
13 May 2022
Mo Saad, head of design and creative impact, describes how brand identity is evolving and how it might change in the future with the advent of the metaverse.
17 March 2022
We hosted our very first Brand Breakfast this week piloted through an invite-only session, hosted at One Life Kitchen & Café in Dubai Design District.
14 February 2022
After a solid 15 years of regional and global success, we’re taking things to the next level.
14 February 2022
As we continue to expand our reach and discover new markets, tap into new industries, and embrace extraordinary talent, we head towards maximization.
25 January 2022
“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product over another.” — Seth Godin What do Disney, Apple, and Amazon have in common? Aside from raking in millions and millions in financial returns, these brands also topped the 2019 Brand Intimacy...
23 January 2022
The typefaces that you choose for your brand logo play a huge role in communicating your brand message to your target audience. Whether you are creating a new identity for your enterprise or redesigning an existing one, choosing the right font can help you leave a powerful and memorable impact on your consumers, thus effectively...
23 January 2022
As a brand, staying relevant to your audience is vital. If you are not continuously making significant updates and modifications to your brand, you simply won’t keep up with the fast-evolving market and your competitors in the industry. If, for example, you are introducing a new merger or acquisition, you might need to reposition your...
