Merging More than Assets

M&A’s magic trick? Merging cultures, not just assets. Prioritize brand alignment early to unlock hidden value. This white paper reveals actionable steps to weave brand thinking into your M&A journey. Cohesion, not chaos, awaits.

War! What is it good for?

It might sound a little off-course to contemplate war from a brand point of view. But, think again. The ‘power of war’ has been likened to the ‘power of brand’ for millenia. In our latest whitepaper, we explore the ‘Brand of War’ through the lens of our Four Dimensions of Differentiation.

Creating Emotional Connections

“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product over another.” — Seth Godin What do Disney, Apple, and Amazon have in common? Aside from raking in millions and millions in financial returns, these brands also topped the 2019 Brand Intimacy […]

Brand Fonts: How to Choose the Right One

The typefaces that you choose for your brand logo play a huge role in communicating your brand message to your target audience. Whether you are creating a new identity for your enterprise or redesigning an existing one, choosing the right font can help you leave a powerful and memorable impact on your consumers, thus effectively […]

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