Practices
Services
Industry
Challenge
EMX, a subsidiary of the 7X Group, was established as its dedicated Courier, Express, and Parcel (CEP) arm to expand its reach in advanced logistics. The challenge was in creating a differentiated brand embodying EMX’s commitment to cutting-edge solutions and industry innovation.
We partnered with EMX to develop and implement a comprehensive brand strategy and identity, ensuring a successful launch that resonates with its core mission of creating seamless experiences and fostering a connected global ecosystem.
Approach
We aimed to develop a future-proof brand that exceeds customer expectations through innovation, speed, convenience, reliability, and trust; all critical attributes for success in advanced logistics.
Collaborating with stakeholders, we positioned EMX as a key player in the evolving CEP landscape, leveraging technology to redefine courier and parcel services for a global audience. This meticulously crafted brand identity ensures EMX’s readiness to navigate the rapidly changing logistics landscape.
By strategically positioning EMX as the entity that seamlessly connects businesses to consumers, we developed a brand strategy that highlights its dedication to tailored logistics solutions for businesses and swift parcel delivery for everyone, reflected in its mission: “Deliver seamless experiences so your world is within reach.”
This strategy emphasizes the creation of an interconnected ecosystem that transcends geographical boundaries, fostering a “World Within Reach” for its customers by tackling logistical challenges with innovative solutions.
The Logo
Designed with a global audience in mind, the primary logo utilizes English as the primary language. Recognizing the diverse audience, the family also includes a bilingual logo featuring Arabic as a secondary logotype.
Brand Assets
Iconography
The EMX identity consists of a unique and ownable iconography style developed to compliment the brand’s visual assets and strength the memorability of the brand language.
The brand’s icons are inspired by the square shape of a typical parcel as well as by the construction of the EMX brandmark.
Simplified Narrative
Our Brand Slogan “Within Reach™” has been designed as a lockup in both English and Arabic. It is intended for usage in communication layouts, certain collaterals and packaging.
“Within Reach™” is derived from the brand’s purpose “We exist to deliver seamless experiences so that your world is Within Reach™.”
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للاستفسارات العامة، وتقارير تقديم العروض، والفرص الوظيفية
دبي
حي دبي للتصميم
مكتب 209 ب ، مبنى 6
ص. ب 282379
دبي الامارات العربية المتحدة
+971 4 434 7152
الرياض
الملقا
3141 طريق أنس بن مالك
الرياض 13521
المملكة العربية السعودية
+966 54 052 0263