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Work
About
Insights

Work
About
Insights

العربية

Let us
start by asking
the right questions

What do we want to learn?

WHAT?

WHY?

HOW DOES IT AFFECT PEOPLE?

HOW DOES IT AFFECT BUSINESS?

HOW DOES IT AFFECT CUSTOMERS?

CALL TO ACTION

CALL TO ACTION

CALL TO ACTION

BRAND PURPOSE

WHAT IS OUR CURRENT BRAND PURPOSE?

WHAT IS OUR CURRENT BRAND NARRATIVE?

DOES IT WORK?

YES

NO

WHY?

HOW DOES IT AFFECT PEOPLE?

HOW DOES IT AFFECT BUSINESS?

HOW DOES IT AFFECT CUSTOMERS?

CALL TO ACTION

CALL TO ACTION

CALL TO ACTION

BRAND INNOVATION

FEATURES & BENEFITS

WHAT ARE OUR CURRENT FEATURES AND BENEFITS?

DOES IT WORK?

YES

NO

WHY?

HOW DOES IT AFFECT PEOPLE?

HOW DOES IT AFFECT BUSINESS?

HOW DOES IT AFFECT CUSTOMERS?

CALL TO ACTION

CALL TO ACTION

CALL TO ACTION

BUSINESS MODEL

WHAT IS OUR CURRENT BUSINESS MODEL?

DOES IT WORK?

YES

NO

WHY?

HOW DOES IT AFFECT PEOPLE?

HOW DOES IT AFFECT BUSINESS?

HOW DOES IT AFFECT CUSTOMERS?

CALL TO ACTION

CALL TO ACTION

CALL TO ACTION

DISRUPTION

HOW ARE WE CURRENTLY CREATING DISRUPTION IN OUR INDUSTRY?

DOES IT WORK?

YES

NO

WHY?

HOW DOES IT AFFECT PEOPLE?

HOW DOES IT AFFECT BUSINESS?

HOW DOES IT AFFECT CUSTOMERS?

CALL TO ACTION

CALL TO ACTION

CALL TO ACTION

BRAND CULTURE

WHAT ARE OUR CURRENT BRAND VALUES?

DO THEY WORK?

YES

NO

WHY?

HOW DO THEY AFFECT PEOPLE?

HOW DO THEY AFFECT BUSINESS?

HOW DO THEY AFFECT CUSTOMERS?

CALL TO ACTION

CALL TO ACTION

CALL TO ACTION

BRAND IMAGE

DESCRIBE OUR CURRENT BRAND IDENTITY

DESCRIBE OUR CURRENT BRAND COMMUNICATION

DOES IT WORK?

YES

NO

WHY?

HOW DOES IT AFFECT PEOPLE?

HOW DOES IT AFFECT BUSINESS?

HOW DOES IT AFFECT CUSTOMERS?

CALL TO ACTION

CALL TO ACTION

CALL TO ACTION

Now,
Let’s find
some answers

How do we envisage our new brand purpose?

NEW BRAND PURPOSE

NEW BRAND NARRATIVE

How will we create innovation?

WHAT WILL THE NEW FEATURES AND BENEFITS BE?

WHAT WILL THE NEW BUSINESS MODEL BE?

HOW WILL WE DISRUPT THE INDUSTRY NOW?

How will our culture adapt?

OUR NEW BRAND VALUES?

How will our new image reflect the brand?

WHAT WILL OUR NEW BRAND IDENTITY LOOK LIKE?

HOW WILL OUR NEW BRAND COMMUNICATE?

HOW WILL IT AFFECT PEOPLE?

HOW WILL IT AFFECT BUSINESS?

HOW WILL IT AFFECT CUSTOMERS?

NEXT ACTIONS

NEXT ACTIONS

NEXT ACTIONS

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Brand Lounge is an award-winning regional brand consultancy based in Dubai and Riyadh, specializing in differentiated brand positioning. We maximize brand value through Purpose, Innovation, Culture, and Image.

Brand Lounge is an award-winning regional brand consultancy based in Dubai and Riyadh, specializing in differentiated brand positioning. We maximize brand value through Purpose, Innovation, Culture, and Image.

DUBAI

Dubai Design District
Office 209B, Building 6
P.O. Box 282379
Dubai, UAE
+971 4 434 7152
[email protected]

RIYADH

Al Malqa
3141 Anas Ibn Malik Rd
Riyadh 13521
Kingdom of Saudi Arabia
+966 54 052 0263

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©Brand Lounge 2024

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Work
About
Philosophy
Culture
Practices
Insights

Work
About
Philosophy
Culture
Practices
Insights

GET IN TOUCH
for general inquiries, RFPs, and career opportunities

DUBAI

Dubai Design District
Office 209B, Building 6
P.O. Box 282379
Dubai ,UAE
+971 4 434 7152

RIYADH

Al Malqa
3141 Anas Ibn Malik Rd
Riyadh 13521
Kingdom of Saudi Arabia
+966 54 052 0263

SOCIAL

LinkedIn
Twitter
Facebook
Instagram
Youtube

Work
About
Philosophy
Culture
Practices
Insights

Work
About
Philosophy
Culture
Practices
Insights

©Brand Lounge 2024

العربية