Let us
start by asking
the right questions

What do we want to learn?

WHAT?

WHY?

HOW DOES IT AFFECT PEOPLE?

HOW DOES IT AFFECT BUSINESS?

HOW DOES IT AFFECT CUSTOMERS?

CALL TO ACTION

BRAND PURPOSE

WHAT IS OUR CURRENT BRAND PURPOSE?

WHAT IS OUR CURRENT BRAND NARRATIVE?

DOES IT WORK?

YES

WHY?

HOW DOES IT AFFECT PEOPLE?

HOW DOES IT AFFECT BUSINESS?

HOW DOES IT AFFECT CUSTOMERS?

CALL TO ACTION

BRAND INNOVATION

FEATURES & BENEFITS

WHAT ARE OUR CURRENT FEATURES AND BENEFITS?

DOES IT WORK?

YES

WHY?

HOW DOES IT AFFECT PEOPLE?

HOW DOES IT AFFECT BUSINESS?

HOW DOES IT AFFECT CUSTOMERS?

CALL TO ACTION

BUSINESS MODEL

WHAT IS OUR CURRENT BUSINESS MODEL?

DOES IT WORK?

YES

WHY?

HOW DOES IT AFFECT PEOPLE?

HOW DOES IT AFFECT BUSINESS?

HOW DOES IT AFFECT CUSTOMERS?

CALL TO ACTION

DISRUPTION

HOW ARE WE CURRENTLY CREATING DISRUPTION IN OUR INDUSTRY?

DOES IT WORK?

YES

WHY?

HOW DOES IT AFFECT PEOPLE?

HOW DOES IT AFFECT BUSINESS?

HOW DOES IT AFFECT CUSTOMERS?

CALL TO ACTION

BRAND CULTURE

WHAT ARE OUR CURRENT BRAND VALUES?

DO THEY WORK?

YES

WHY?

HOW DO THEY AFFECT PEOPLE?

HOW DO THEY AFFECT BUSINESS?

HOW DO THEY AFFECT CUSTOMERS?

CALL TO ACTION

BRAND IMAGE

DESCRIBE OUR CURRENT BRAND IDENTITY

DESCRIBE OUR CURRENT BRAND COMMUNICATION

DOES IT WORK?

YES

WHY?

HOW DOES IT AFFECT PEOPLE?

HOW DOES IT AFFECT BUSINESS?

HOW DOES IT AFFECT CUSTOMERS?

CALL TO ACTION

Now,
Let’s find
some answers

How do we envisage our new brand purpose?

NEW BRAND PURPOSE

NEW BRAND NARRATIVE

How will we create innovation?

WHAT WILL THE NEW FEATURES AND BENEFITS BE?

WHAT WILL THE NEW BUSINESS MODEL BE?

HOW WILL WE DISRUPT THE INDUSTRY NOW?

How will our culture adapt?

OUR NEW BRAND VALUES?

How will our new image reflect the brand?

WHAT WILL OUR NEW BRAND IDENTITY LOOK LIKE?

HOW WILL OUR NEW BRAND COMMUNICATE?

HOW WILL IT AFFECT PEOPLE?

HOW WILL IT AFFECT BUSINESS?

HOW WILL IT AFFECT CUSTOMERS?

NEXT ACTIONS

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DUBAI

Dubai Design District
Office 209B, Building 6
P.O. Box 282379
Dubai ,UAE
+971 4 434 7152

RIYADH

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3141 Anas Ibn Malik Rd
Riyadh 13521
Kingdom of Saudi Arabia
+966 54 052 0263

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Let usstart by askingthe right questions

What do we want to learn?

BRAND PURPOSE

BRAND INNOVATION

FEATURES & BENEFITS

BUSINESS MODEL

DISRUPTION

BRAND CULTURE

BRAND IMAGE

Now,Let’s findsome answers

How do we envisage our new brand purpose?

How will we create innovation?

How will our culture adapt?

How will our new image reflect the brand?

To receive the filled form, please add your name and email address below

Let us
start by asking
the right questions

Now,
Let’s find
some answers