Let usstart by askingthe right questionsWhat do we want to learn?WHAT?WHY?HOW DOES IT AFFECT PEOPLE?HOW DOES IT AFFECT BUSINESS?HOW DOES IT AFFECT CUSTOMERS?CALL TO ACTIONCALL TO ACTIONCALL TO ACTIONNextBRAND PURPOSEWHAT IS OUR CURRENT BRAND PURPOSE?WHAT IS OUR CURRENT BRAND NARRATIVE?DOES IT WORK?YESNOWHY?HOW DOES IT AFFECT PEOPLE?HOW DOES IT AFFECT BUSINESS?HOW DOES IT AFFECT CUSTOMERS?CALL TO ACTIONCALL TO ACTIONCALL TO ACTIONBackNextBRAND INNOVATIONFEATURES & BENEFITSWHAT ARE OUR CURRENT FEATURES AND BENEFITS?DOES IT WORK?YESNOWHY?HOW DOES IT AFFECT PEOPLE?HOW DOES IT AFFECT BUSINESS?HOW DOES IT AFFECT CUSTOMERS?CALL TO ACTIONCALL TO ACTIONCALL TO ACTIONBUSINESS MODELWHAT IS OUR CURRENT BUSINESS MODEL?DOES IT WORK?YESNOWHY?HOW DOES IT AFFECT PEOPLE?HOW DOES IT AFFECT BUSINESS?HOW DOES IT AFFECT CUSTOMERS?CALL TO ACTIONCALL TO ACTIONCALL TO ACTIONDISRUPTIONHOW ARE WE CURRENTLY CREATING DISRUPTION IN OUR INDUSTRY?DOES IT WORK?YESNOWHY?HOW DOES IT AFFECT PEOPLE?HOW DOES IT AFFECT BUSINESS?HOW DOES IT AFFECT CUSTOMERS?CALL TO ACTIONCALL TO ACTIONCALL TO ACTIONBackNextBRAND CULTUREWHAT ARE OUR CURRENT BRAND VALUES?DO THEY WORK?YESNOWHY?HOW DO THEY AFFECT PEOPLE?HOW DO THEY AFFECT BUSINESS?HOW DO THEY AFFECT CUSTOMERS?CALL TO ACTIONCALL TO ACTIONCALL TO ACTIONBackNextBRAND IMAGEDESCRIBE OUR CURRENT BRAND IDENTITYDESCRIBE OUR CURRENT BRAND COMMUNICATIONDOES IT WORK?YESNOWHY?HOW DOES IT AFFECT PEOPLE?HOW DOES IT AFFECT BUSINESS?HOW DOES IT AFFECT CUSTOMERS?CALL TO ACTIONCALL TO ACTIONCALL TO ACTIONBackNextNow,Let’s findsome answersHow do we envisage our new brand purpose?NEW BRAND PURPOSENEW BRAND NARRATIVEHow will we create innovation?WHAT WILL THE NEW FEATURES AND BENEFITS BE?WHAT WILL THE NEW BUSINESS MODEL BE?HOW WILL WE DISRUPT THE INDUSTRY NOW?How will our culture adapt?OUR NEW BRAND VALUES?How will our new image reflect the brand?WHAT WILL OUR NEW BRAND IDENTITY LOOK LIKE?HOW WILL OUR NEW BRAND COMMUNICATE?HOW WILL IT AFFECT PEOPLE?HOW WILL IT AFFECT BUSINESS?HOW WILL IT AFFECT CUSTOMERS?NEXT ACTIONSNEXT ACTIONSNEXT ACTIONSTo receive the filled form, please add your name and email address below Full Name*Email address*BackSendThis field should be left blank