The Silent Revolution: How Subtle Innovation Maintains Brand Value
In the last two decades, innovation has become synonymous with disruptive innovation or leveraging technology to disrupt an established industry or market. When one hears the word ‘innovation,’ the first thing that comes to mind is tech startups. At Brand Lounge, innovation is the second dimension of our brand development philosophy, which we call “The Four […]
7X
Unpacking the Trends: A Look at Branding and Design in 2023
As we bid farewell to 2023, a transformative year defined by a flurry of rebrands and shifting consumer behavior, let’s take a look at the trends that have shaped the branding landscape. This past year, the buzzword wasn’t just about flashy trends or digital gimmicks; it was about authenticity. Merriam-Webster even declared it the […]
How to Safeguard Brand Reputation in Uncertain Times
Brands face unprecedented challenges as power dynamics shift from companies to consumers. In the current market landscape, juggling quality products, upholding brand values, and navigating complex social issues takes a delicate balancing act. Consumers hold more power than ever, influencing a significant portion of a brand’s decisions. This power shift has changed market dynamics and […]
Why Brand Value is Important and How to Maximize It
Brand value is the perceived worth of a brand in the minds of consumers and stakeholders. It plays a crucial role in the success and growth of a business and impacts brand equity, trust, market share, and overall business performance. Understanding and maximizing brand value can give companies a competitive advantage. At Brand Lounge, […]
Hayat Biotech
What Comes First: Business Strategy or Brand Strategy?
Mohamad Badr, chief strategy officer and head of growth, outlines his belief that business strategy must follow brand strategy – not the other way around.
