Culture Shock: Why Your Brand Needs a Strong Culture to Succeed
Culture shock is a phenomenon typically associated with travel and experiencing new environments. However, it can easily be applied to other contexts beyond personal adventures. In the business world, when an organization lacks a strong and cohesive brand culture, it can experience a form of culture shock. This article explores the importance of a […]
What Comes First: Business Strategy or Brand Strategy?
Mohamad Badr, chief strategy officer and head of growth, outlines his belief that business strategy must follow brand strategy – not the other way around.
Brand Repositioning: 4 Things to Know Before You Start
As a brand, staying relevant to your audience is vital. If you are not continuously making significant updates and modifications to your brand, you simply won’t keep up with the fast-evolving market and your competitors in the industry. If, for example, you are introducing a new merger or acquisition, you might need to reposition your […]
