War! What is it good for?
It might sound a little off-course to contemplate war from a brand point of view. But, think again. The ‘power of war’ has been likened to the ‘power of brand’ for millenia. In our latest whitepaper, we explore the ‘Brand of War’ through the lens of our Four Dimensions of Differentiation.
What Comes First: Business Strategy or Brand Strategy?
Mohamad Badr, chief strategy officer and head of growth, outlines his belief that business strategy must follow brand strategy – not the other way around.
