How the Digital Age is influencing Identity Design?
![Mo Saad](https://blwebsite.b-cdn.net/wp-content/uploads/2022/06/Screen-Shot-2022-02-09-at-2.56.jpg)
Mo Saad, head of design and creative impact, describes how brand identity is evolving and how it might change in the future with the advent of the metaverse.
Creating Emotional Connections
![](https://blwebsite.b-cdn.net/wp-content/uploads/2022/01/Emotional_686x504.png)
“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product over another.” — Seth Godin What do Disney, Apple, and Amazon have in common? Aside from raking in millions and millions in financial returns, these brands also topped the 2019 Brand Intimacy […]
Brand Fonts: How to Choose the Right One
![](https://blwebsite.b-cdn.net/wp-content/uploads/2022/01/Fonts_686x504.png)
The typefaces that you choose for your brand logo play a huge role in communicating your brand message to your target audience. Whether you are creating a new identity for your enterprise or redesigning an existing one, choosing the right font can help you leave a powerful and memorable impact on your consumers, thus effectively […]