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Creating Emotional Connections

“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product over another.” — Seth Godin What do Disney, Apple, and Amazon have in common? Aside from raking in millions and millions in financial returns, these brands also topped the 2019 Brand Intimacy […]

Branding Food & Beverage

The food & beverage sector is one of the most profitable in the region. A 2017 report estimated that the industry in the GCC will reach a value of 34 billion US dollars. But that was 2017. The Coronavirus outbreak had other plans. The silver lining is that, while innovation would have been initiated anyways, […]

Brand Fonts: How to Choose the Right One

The typefaces that you choose for your brand logo play a huge role in communicating your brand message to your target audience. Whether you are creating a new identity for your enterprise or redesigning an existing one, choosing the right font can help you leave a powerful and memorable impact on your consumers, thus effectively […]

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