How the Digital Age is influencing Identity Design?
Mo Saad, head of design and creative impact, describes how brand identity is evolving and how it might change in the future with the advent of the metaverse.
Creating Emotional Connections
“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product over another.” — Seth Godin What do Disney, Apple, and Amazon have in common? Aside from raking in millions and millions in financial returns, these brands also topped the 2019 Brand Intimacy […]
Branding Food & Beverage
The food & beverage sector is one of the most profitable in the region. A 2017 report estimated that the industry in the GCC will reach a value of 34 billion US dollars. But that was 2017. The Coronavirus outbreak had other plans. The silver lining is that, while innovation would have been initiated anyways, […]
Brand Fonts: How to Choose the Right One
The typefaces that you choose for your brand logo play a huge role in communicating your brand message to your target audience. Whether you are creating a new identity for your enterprise or redesigning an existing one, choosing the right font can help you leave a powerful and memorable impact on your consumers, thus effectively […]
