What Comes First: Business Strategy or Brand Strategy?
![Mohamad Badr](https://blwebsite.b-cdn.net/wp-content/uploads/2022/06/Screen-Shot-2022-02-09-at-2.56asd.jpg)
Mohamad Badr, chief strategy officer and head of growth, outlines his belief that business strategy must follow brand strategy – not the other way around.
How the Digital Age is influencing Identity Design?
![Mo Saad](https://blwebsite.b-cdn.net/wp-content/uploads/2022/06/Screen-Shot-2022-02-09-at-2.56.jpg)
Mo Saad, head of design and creative impact, describes how brand identity is evolving and how it might change in the future with the advent of the metaverse.
Brand Healthcare
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Back in 2017, the healthcare expenditure in the GCC was estimated to reach $104.6 billion in 2022. Now, all the pre-COVID-19 assumptions are vaporizing in thin air, and everyone is back to the drawing board. How will the healthcare industry cope with a shift that was uncalled for? How will it adapt to the changes […]
Brand Repositioning: 4 Things to Know Before You Start
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As a brand, staying relevant to your audience is vital. If you are not continuously making significant updates and modifications to your brand, you simply won’t keep up with the fast-evolving market and your competitors in the industry. If, for example, you are introducing a new merger or acquisition, you might need to reposition your […]