Brand Lounge is delighted to announce that our Head of Design & Creative Impact, Mo Saad, has been honored as the Creative Director of the Year at the Transform Awards MEA 2024, held in Dubai.
This award recognizes outstanding achievement in brand development and creative strategy, highlighting Brand Lounge’s commitment to delivering maximized brands.
Mo’s exceptional contributions to brand development have consistently pushed the boundaries of creativity and strategic thinking. His creative direction has added immense value to numerous projects at Brand Lounge, empowering his team to break the status quo and venture into new creative territories.
“If I’ve learned one thing in my professional experience, it’s that creativity cannot be attributed to one person alone. I’m fortunate and blessed to be surrounded by hungry and inspiring individuals who fuel me daily said Mo. “It’s because of their ambitions that I can rise daily to my potential.”
Notable projects under Mo’s creative leadership include the comprehensive rebranding of Emirates Post Group to 7X, where the creative interpretation of the brand strategy blended aesthetics and motion, giving the brand an innovative look while paying homage to its heritage. Additionally, the Transform MEA 2023 Grand Prix award-winning work for Charles Zuber, a luxury neo-Swiss watch & jewelry brand, exemplified Mo’s unique ability to blend creativity with strategic acumen, driving brand evolution and success.
We celebrate this remarkable achievement and remain committed to delivering transformative experiences that maximize brand value. This award is a testament to our team’s dedication, creativity, and strategic insight, propelling us forward as we continue redefining the boundaries of strategy-led brand development.
