Elevating Places: The Strategic Imperative of Real Estate Branding
In major cities like Dubai, Doha, and Riyadh, where iconic skylines continuously redefine urban horizons, developers face a pivotal challenge: How to stand out in a market saturated with ambitious projects and rapid development? The answer lies in strategic brand development, a powerful tool indispensable for creating a differentiated brand and establishing emotional connections with […]
Merging More than Assets
M&A’s magic trick? Merging cultures, not just assets. Prioritize brand alignment early to unlock hidden value. This white paper reveals actionable steps to weave brand thinking into your M&A journey. Cohesion, not chaos, awaits.
War! What is it good for?
It might sound a little off-course to contemplate war from a brand point of view. But, think again. The ‘power of war’ has been likened to the ‘power of brand’ for millenia. In our latest whitepaper, we explore the ‘Brand of War’ through the lens of our Four Dimensions of Differentiation.
Aldyar Alarabia
Creating Emotional Connections
“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product over another.” — Seth Godin What do Disney, Apple, and Amazon have in common? Aside from raking in millions and millions in financial returns, these brands also topped the 2019 Brand Intimacy […]
