How Family and Holding Companies Balance Legacy Brand Value with Modern Growth
Over the past half-decade, businesses have grappled with some challenging realities, from navigating the pandemic and adapting to remote work culture to the rapid rise of artificial intelligence. For family-owned businesses and holding companies, these pressures are even more pronounced, as they must balance preserving their heritage with fostering innovation. This dual focus on legacy […]
Branding Trends 2025: A Regional Perspective
New Year, New Brands! 2024 was a riveting year for all things brand strategy and design. As the new year gets rolling, we are excited about the future of branding, especially with a keen eye on the Gulf and the greater MENA region. While some global branding trends will undoubtedly seep into the regional zeitgeist, […]
Creating Brand Harmony Across the Customer Journey
A powerful brand moves beyond functional benefits to form emotional connections that drive sustainable growth. While consumers face endless choices and information, successful brands understand a fundamental truth: purchasing decisions are driven by emotion, not logic. The challenge lies in orchestrating meaningful experiences that resonate with audiences while driving sustainable growth. The Power of Emotional […]
Branding Real Estate
The real estate sector faces unique challenges and opportunities in today’s rapidly evolving market. This whitepaper explores transformative brand development tactics tailored for the Gulf region’s growth opportunities. Download now for insights on maximizing brand value and navigating market challenges.
Six Regional Trends Shaping Brand Strategies in the GCC
The Gulf Cooperation Council (GCC) region is experiencing an unprecedented boom in its marketing landscape, aptly described by industry leaders as a “gold rush.” This surge is reshaping how brands position themselves and connect with audiences in this dynamic market. As brand strategists deeply embedded in the GCC market, we’ve had the unique opportunity to […]
