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Brand Fonts: How to Choose the Right One

The typefaces that you choose for your brand logo play a huge role in communicating your brand message to your target audience. Whether you are creating a new identity for your enterprise or redesigning an existing one, choosing the right font can help you leave a powerful and memorable impact on your consumers, thus effectively delivering your brand concept.

 There are numerous ways in which you can keep your image intact whilst making sure that your brand logo is original, unique and evergreen for years to come.

Here are 5 tips to help you choose the perfect font for your brand logo.

Brand personality

Your brand must have a well-defined personality that creates an impact on your customers and attracts them. It should be memorable and communicable with your audience. Outline the key attributes of your brand. Whether you want to deliver a fun, playful experience or create a classic, minimalistic identity, the right brand font will perfectly convey your brand personality to your clientele.

Font classification

Different types of fonts communicate different personalities. There are 6 types of font classifications, with each having a unique personality trait. These are Serif, Sans Serif, Slab Serif, Handwritten, Script and Decorative. For example, if you want to keep your brand image simple and traditional, you could use a Serif font, or you can opt for handwritten or decorative fonts for a more informal and fancy tone.

Font pairings

Using different types of fonts to create a single logo can help you add innovation, creativity and class into your designs. Make sure that you choose the fonts that are cohesive and go well together without negating the concept that you wish to convey to your audience. For example, it is advisable to avoid mixing two fonts from the same classification, i.e. two Sans Serif or two Serif fonts.

Legible fonts

The most important thing to keep in your mind while choosing a font for your brand image is the functionality of the fonts. You must make sure that your fonts are legible enough for your audience. This is crucial because you want your brand font to perfectly communicate your message to the target audience and attract them rather than invoking feelings of confusion and distrust.

Font weightage

Different fonts come in a variety of weightages and styles. There are multiple styles, such as bold, semi bold, italic and more. Carefully choose fonts in different weightages and styles to build a cohesive hierarchy on your site. This includes using fonts that you can flexibly use for heading, subheadings, web copy and quotes.

If you want professional assistance in choosing the right font for your brand, reach out to us at Brand Lounge – a leading branding agency in Dubai. 

We deliver services and solutions that can help you create and maintain a powerful brand presence and a memorable image in the market.

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