Why the goose that laid Sports Direct's golden egg is on the critical list.

Why the goose that laid Sports Direct’s golden egg is on the critical list.

Phil Darby from Brand Lounge reflects on the decline of UK retailer Sports Direct and gives his view on how they failed to understand brands.

Source: www.linkedin.com

This is a little something I prepared earlier and posted on LinkedIn Pulse. There are great opportunities for businesses that leverage brands as Sports Direct could have done, but you need to understand them better to be sustainable.

brand development brand strategy branding retail brands sports brands

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