What Ryan Lochte Can Teach Us About Personal Branding

What Ryan Lochte Can Teach Us About Personal Branding

Strong brands are rooted in authenticity. This is true whether you’re branding a product, a corporation, or yourself. But what happens when a strong, respected brand does something to sever that trust?

Source: www.forbes.com

Whether it is a personal or a corporate brand, trust is a cornerstone for brand success, it is important to maintain it. The Ryan Lochte case shows how loosing that trust in your brand can cause serious financial and personal implications.

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