What is brand activation & why do you need it?

What is brand activation & why do you need it?

I’ll be honest: when I first heard the term ‘brand activation’ my eyes almost rolled out of my head altogether. It’s got meaningless marketing buzzword written all over it.

Source: econsultancy.com

A simple way to explain what is brand activation all about, in my opinion the last part is crucial and often missed! it is as important to document your brand activation as it is to come up with one!

Brand Activation deployment engagement

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