This is it: “What do consumers expect?”
It comes in different forms, with marketers wondering “What do consumers really want in my category?” “Will consumer want this?” “Will consumer buy it?” “Will consumers buy mine?” Well, here’s a question for you:
“Want answers predictive of consumer behavior in the marketplace?” If you do, category engagement drivers can help. They identify how consumers view categories, how they compare offerings, and they answer the ultimate question, “What do consumers expect?” Know that and you’ll know what they’ll buy.
For an in-depth look at how it works in one category, we invite you to read the Branding Magazine article, Do You Want a Phone With A Camera Or A Camera With A Phone?
When brands keep an eye on category engagement drivers and consumer expectations, brands get a high definition view of the category through consumers’ eyes.
If it helps, think of it as a brand sensor that’s as wide as the category!
Brand Keys, Inc. Partner of
Brand Lounge in the Middle East