Brand Lounge’s excellence in rebranding and brand development was recognized in a room brimming with industry specialists.
Brand Lounge’s work with a record of 13 brands was awarded 2 gold, 4 silver, 5 bronze & 4 highly commended at the sixth annual Transform Awards MENA in Dubai April 30, 2019.
Brand Lounge has been a resident participant of the Transform Awards MENA since 2015. And since then the awards have only increased. This year has been a massive win for Brand Lounge, taking home a total of 15 awards for their commendable work.
The Transform Awards consistently set a stronger benchmark for work in brand development each year while reflecting the growing significance of brand in strategic corporate communications. The corporate brand – and its implementation, positioning, and creativity – has become one of the most valuable assets a business owns.
Andrew Thomas, Founder & Publishing Editor of Transform Magazine stated that “What was particularly special about this year’s Transform Awards was that we actually held the judging here Live in Dubai.” The awards ceremony, hosted by comedian, Ali Al Sayed, was held in Habtoor Palace, Dubai. “I must say you guys (Brand Lounge) have done it again, storming on to the shortlist, and then taking home a few golds, a few silvers, a few bronzes, you kind of wiped the floor with them all”, Andrew concluded.
As strategic brand builders, we uncovered the ‘point of differentiation’ and maximized the value of the following award-winning brands:
Usturah (Best use of packaging)
ALIF (Best visual identity from the industrial and basic materials sector)
Al Hosn (Best use of packaging)
Fusion5 (Best visual identity from the technology, media, and telecommunications sector)
RTA (Best visual identity from the transport and logistics sector)
AIMS (Best brand architecture solution)
ADK (Best brand architecture solution)
Casa Oyla (Best development of a new brand within an existing brand portfolio)
Holy Quran Academy (Best visual identity from a charity/NGO/non-profit)
VATPRO (Best visual identity from the financial services sector)
Usturah (Best visual identity from the food and beverage sector)
Al Foah (Best brand development project to reflect changed mission, values or positioning)
EHS (Best brand development project to reflect changed mission, values or positioning)
EHS (Best visual identity from the healthcare and pharmaceuticals sector)
SIG Combibloc Obeikan (Best brand experience)
We will not stop here. Our proven strategy-led methodology can maximize your brand and business performance value as well.