This year’s list is out. For many brands it’s been a meteoric rise. For others it’s been a slow and steady decline. In some cases it’s actually been a freefall.
As we have always pointed out, it all comes down to delighting the customer and creating that essential emotional bond with the consumer. Brands that do not only end up on the top of the list but become top earners as well.
This year’s top-10 brands were:
Amazon (on-line retail)
Facebook (social media)
Zappos (on-line retail)
Mary Kay (cosmetics)
For a the complete list of the 2011 Brand Keys Top-100 Loyalty Leaders rankings we invite you to visit http://www.brandkeys.com/awards/leaders.cfm
Brand Keys, Inc. partner of
BrandLounge in the Middle East