Feel there’s never enough time to get everything done? If you are in the marketing business that’s nothing new! At Brand Lounge we pride ourselves on our efficiency – after all, it is the difference between success and failure in today’s fast-paced world – but even with our Brand Lounge Virtual Office platform making communications with clients and partners oh so easy, some days things still seem to be operating on a knife’s-edge.
Of course, we’ve all read the white papers, blog posts and advice columns that promise to share the silver bullet of smart working and leave us all with time to kick back at the end of every day with a glass of something and a smug, “achieved it all” expression, but do they work? Nah!
There are a few helpful hints though and I thought I’d share my top ten tips to effective time management with you. I hope you find them useful.
- Work in order of priority. Tackle the most demanding jobs first thing in the morning, when you are still fresh and energetic.
- Refuse to be the excuse by identifying your role in a team and making sure you move at the same pace as everyone else. This will ease the pressure on you and also avoid you being the cause of any delays.
- Assess your performance at intervals. Use your lunch or tea break to think through how much you have done and how you will set about your next task.
- Instead of wasting time trying to figure out something you have no clue about ask for advice. Nobody will think you are dumb for asking, but they might if you don’t and end up screwing up. Besides, it will save you time and energy and that’s smart.
- Embrace technology by making use of information online. At Brand Lounge we share a virtual on-line office with each of our clients and the team they are working with, which, apart from being really cool, makes life a lot easier.
- Make lists or a road map of your daily tasks and use this to remind you of the important details of a project however small it might be.
- Keep notes of what is required of you. It’s easy to forget the little things when you have too much on your plate and they always seem to pop back into your head in the most inconvenient places. It helps to scribble a note or better still make a voice recording on your phone.
- Avoid distractions by deliberately putting items that are likely to distract you, like mobile phones, out of the way.
- Stop taking on other people’s work, stick to your own duties and avoid wasting time and, or worse still, burning yourself out.
- Make it a habit to leave on time so that you have enough time to refresh for the next day. OK, so it might be easier said than done some days, but if you can manage iyou will work faster and more efficiently.
Wherever you work, the power to organise your working day lies with you, so take the lead in managing your time wisely.
Fadi Darweesh is Senior Brand Manager at the brand consultancy Brand lounge.