It’s pretty easy to figure out what you’re competing for—attention, a new gig, a promotion, a sale… But what is your edge? In a hypercompetitive world, whatever you’re competing on is going to become your focus. If you’re competin
Short post. Great insight. Businesses need to stop being a little bit of everything. A single idea drives focus within an organisation and positions a brand in a unique position within the consumers mind, and it all starts with an effective strategy.