Brand Lounge

Seth's Blog: What are you competing on?

Seth’s Blog: What are you competing on?

It’s pretty easy to figure out what you’re competing for—attention, a new gig, a promotion, a sale… But what is your edge? In a hypercompetitive world, whatever you’re competing on is going to become your focus. If you’re competin



Short post.  Great insight.  Businesses need to stop being a little bit of everything.  A single idea drives focus within an organisation and positions a brand in a unique position within the consumers mind, and it all starts with an effective strategy.

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