Enormous billboards. Huge projects splashed across high-rise buildings. Everywhere you look in Dubai and elsewhere in the UAE, there is some kind of ad for some sort of product, service, event, or real estate project. There is so much ad spending in the UAE in recent years, that latest estimates for one year alone have come down to $1.65 billion or Dh6.06 billion.
What does this mean for your business? It means that you might want to step up your marketing; that you need to take a closer look at where your existing campaigns are taking your business: onwards and upwards, or stalled and irrelevant? The best way to turn things around — for the better — is to choose the right marketing company.
There are numerous marketing companies in UAE. You might be tempted to hire the least expensive and newer agency because finances might be tight. Choosing the more economical marketing company might not give you the exact results you need. At the same time, a big and expensive marketing company doesn’t necessarily spell success for your campaigns.
So instead of considering the costs, from the very start, think about what you can get from your marketing company. What services are offered? What sort of expertise can it provide? A wide range of services allows your business to use one agency for all your marketing needs while expertise indicates better chances of thriving in your chosen market.
You will want your marketing company to not just help you with, for instance, website development and design. With the rise of multi-screen behavior from consumers, you will need your marketing company to also be experts at mobile marketing. When you’re just starting to develop your company, it would also help to have a marketing company that has experience and extensive knowledge in branding. The perfect brand identity, backed by accurate insights and audits of competitors, will allow your new business to have a solid foundation for success.
Another key factor to consider when choosing a marketing company in the region is results. Allow the marketing agency’s work to speak for itself. All the expertise in the world will mean nothing if the company has not been very effective in achieving the kind of results its clients need. From improving sales and reaching newer markets with new branding to increasing engagement through digital marketing strategies, your marketing company has to show favorable results for its clients so that you gain similar success once you hire them.