Our People


The faces behind the names

Like any business, Brand Lounge is the sum of its people. These are our people – diverse, opinionated, dedicated – there are no shrinking violets here. Every character is larger than life, which makes for a bit of healthy tension and certainly drives our innovation. We all love being part of this team and producing solutions that make us, and our clients, stand out from the crowd.

founder and brand expert

Hasan Fadlallah

Founder & CEO

Hasan hails from Lebanon, but has been in the Gulf since Sheikh Zayed Road was a camel track… almost. He made his name in the communication world by working with international agencies such as D’arcy and Publicis and later set up Brand Lounge in 2006 to introduce the international concept of brand development to the Gulf.

Mohamad Badr

COO & Head of Strategy

Mohamad is an award-winning social entrepreneur and marketing professional with more than 10 years of experience in the AME region. He has extensive expertise in strategy development, brand building & positioning, the formulation of content strategies and applied digital marketing.

brand management and marketing deployment

Fadi Darweesh

Associate Director & Head of Projects

Our “Mr. Organization”, Fadi has experience across a wide range of marketing disciplines, endless patience and super project management skills. He’s just what you’d expect from a black-belt brand manager.

Hammad Sheikh

Senior Design Consultant

Bringing 10 years of advertising experience, Hammad is now stepping into the world of branding. A multi-talented creative person and a self-proclaimed geek, he is refreshingly outspoken and brings an invaluable sense of the absurd to his work.

Ashwini Sirur

Brand Consultant

Originally from India, having lived in Kuwait and Switzerland and now Dubai, Ashwini has a true passion for delivering brands. She does the gritty research and analysis, gains invaluable insights and then hones it all in to help develop the right brand strategy. Ash is the fitness girl on our team who loves to travel the globe in search of the best trek.

Shady Arnaout

Senior Experience Consultant

Shady is a master in brand delivery, with execution that is unparalleled and a skill set that continues to grow through his many hobbies from photography to movie making. He loves to rally the team with his big hugs and his presence is a warm addition to our office.


Zaher Abou Shakra

Senior Web Consultant

Our resident IT guy, Zaher speaks several languages including Arabic, English, Spanish, French, and Code. He is an experienced full stack developer who likes spending time cooking, reading and watching Sci-Fi movies and series. If not a Computer Science major, Zaher would have been an Astro-physician for his love of Space and being an avid fan of Stephen Hawking.


Adnan Hammoud

Digital Associate

Born and raised in Dubai, Adnan moved to Lebanon to complete his education in Advertising and Copywriting before moving back. An avid guitar player, he is ready to create innovative content and bring a fresh view to the team.


Sona Tarkhanian

Brand Designer

Sona is a living example of the saying: “Make your hobby your passion; and make your passion your profession.” She has a special place for art, design and architecture history in her heart. A linguist by choice, Sona speaks Armenian, German, Russian and English and is currently learning Arabic. She believes visual communication is the future of humankind.

office logistics

Pathum Rukshan

Office Support

Our “Mr. Fix-It”, “Bob the Builder” and “Parker the chauffeur” all rolled into one, Pathum finds a way, whatever the need. He gave up a promising career in films to support our office, and Brand Lounge has become a better place because of him.