Founded by Jack Trout the inventor of the principle of “positioning” that has become a cornerstone of marketing strategies worldwide and adviser to companies like AT&T, IBM, Southwest Airlines, Merck and Proctor & Gamble, not to mention the US State Department. He’s also author of Positioning, the Battle for Your Mind; Marketing Warfare, The 22 Immutable Laws of Marketing; Differentiate or Die; Big Brands, Big Trouble and Trout on Strategy.
Brand Lounge is the designated partner of Trout & Partners with a network of specialist consultancies spanning four continents. The network provides us with “feet on the ground” in 36 countries and an armoury of diverse, specialist skills.
One of the world’s most renown naming consultancies, Rivkin & Associates are responsible for famous brand names like Abbot Laboratories, Kraft Foods, Lenzing AG, Biosense J&J, Seagram, Mastercard, Pfizer Howmedica and Tiffany and Co.
Rivkin & Associates’ unique process for developing great brand names inspired our own Brand Lounge naming programme and our partnership means that their experience and know how is always available to us.
We are also the regional partner of Brand Keys the research consultancy specialising in predictive brand equity, loyalty and engagement research who have developed a unique customer-listening system that keeps businesses around the world ahead of the game.
The Brand Keys model is founded on clinical psychology and their statistical viability has been scientifically validated at 95%. Through Brand Lounge this unique resource is accessible to all our clients.