I love the Story story (sorry!) in The Drum this week, mainly because it kind of hypes an idea that, although very sound, is really old. I know, I’ve been promoting and doing this for years and so
As a strategist I get involved in every area of a business and I’m particularly interested in the way that digital has revolutionised certain sectors. Here a US retailer claims to have come up with something radical, but in fact like many new ideas I see they are variations on an age-old theme. Interesting and well done though.